Explore the ways in which Golding and Shakespeare

Explore the ways in which Golding and Shakespeare present Jack and Lady Macbeth are presented as disturbed BY alexis_998 Explore the ways in which Golding and Shakespeare present Jack and Lady Macbeth are presented as disturbed In this controlled assessment I will be exploring the ways in Lady Macbeth Shakespeare presents as a disturbed character from being corrupted by power also how Golding presents Jack from Lord of the flies. First of all what does it mean to be disturbed? A definition of disturbed is showing signs or symptoms of mental or emotional Illness.Well Golding defines ‘disturbed' as power hungry, manipulative and un controllable. Similar to as Shakespeare who defines ‘disturbed' as troubled/tortured, sick minded and obsessed. First of all, Golding presents Jackas disturbed from the start of the novel as very imperative. For example we see this when he says â€Å"l ought to be chief† with simple arrogance, â€Å"because I'm chapter chorister and head boy. I can sing C sharp†. This Implies thatJack is disturbed because he is very commanding which makes us think he's the leader.On he other hand Shakespeare presents Lady Macbeth as disturbed from the start as manipulative. We see this when Macbeth receives the letter, Lady Macbeth says â€Å"If you loved me then you would kill Duncan†. This shows that she has clear sense of ambition and is power hungry. Shakespeare sets Macbeth as kind but makes Lady Macbeth more evil , which contrast with Macbeth goodness that show she is disturbed from the horror at idea of killing the king Explore the ways In which Golding and Shakespeare present Jack and Lady Macbeth what does It mean to be disturbed?A deflnltlon of disturbed Is showing signs or syrnptoms of mental or emotional illness. Well Golding defines ‘disturbed' as power presents Jack as disturbed from the start of the novel as very imperative, For example chapter chorister and head boy. I can sing C sharp†. This implies that Jack is disturbed from the horror at Idea of killing the king Explore the ways in which Golding and Shakespeare present Jack and Lady Macbeth are presented as disturbed In this controlled assessment I will be exploring the ways in Lady Macbeth how Golding presents Jack from Lord of the flies.First of all what does it mean to be disturbed? A definition of disturbed is showing signs or symptoms of mental or emotional illness. Well Golding defines ‘disturbed' as power hungry, manipulative and un controllable. Similar to as Shakespeare who defines ‘disturbed' as troubled/ tortured, sick minded and obsessed. First of all, Golding presents Jack as disturbed from the start of the novel as very imperative. For example we see this when he says â€Å"l ought to be chief† with simple arrogance, â€Å"because I'm chapter chorister and head boy. I can sing C sharp†.This implies that Jack is disturbed because he is very commanding which makes us think he's the leader. On the other hand Shakespeare presents Lady Macbeth as disturbed from the start as manipulative. We see this when Macbeth receives the letter, Lady Macbeth says â€Å"If you loved me then you would kill Duncan†. This shows that she has clear sense of ambition and is power hungry. Shakespeare sets Macbeth as kind but makes Lady Macbeth more evil , which contrast with Macbeth goodness that show she is disturbed from the horror at idea of killing the king

Response: Doing Fieldwork Among the Yanomamo Essay

Shaki, or Napoleon A. Chagnon’s 15 month enculturation with the Yanomamo tribe, Bisaasi-teri is characterized by fear, discomfort, loneliness, nosiness, and invaluable experiences through relationships and modesty about human culture. Chagnon documents the experience through the struggle and discovery surrounding his proposed research, as his lifestyle gradually comes in sync with the natural functions of his community. Much of his focus and time was consumed by identification of genealogical records, and the establishment of informants and methods of trustworthy divulgence. Marriage, sex, and often resulting violence are the foremost driving forces within Yanomamo, and everything that we consider part of daily routine is completely unknown and inconsequential to them. Traveling between neighboring tribes, he draws conclusions about intertribal relations, especially concerning marriage and raiding. Chagnon deals with cultural complexity that takes time to decipher, and in process, potential risk. Confronted with seemingly trivial situations, they often become unexpected phenomena and Chagnon’s adherence to documentation is amazing. He encounters personal epiphanies that I find intriguing, related to privacy and hygiene. This report becomes an inspiring document of an extreme anthropologic lifestyle as much as it is a cultural essay. Few articles capture my attention like this one did. I found myself evolving in relation to the paralleled maturation of both cultures. Merely sitting on my bed, I developed a detachment from the tendency to contrast my knowledge of culture from the pure consideration of theirs. My affinity for this type of anthropologic study stems from my adoration of travel. Fortunate to travel from a younger age I have been enamored by being dropped in a stew of culture. I have vacationed to European and Caribbean countries with family and tapped into the tourism that runs the world of wealth of professional boredom. School programs have allowed me to take advantage of education abroad, and I have ventured to new personal frontiers on my own accord. This range of travel experiences paired with my father’s dissatisfaction with our society’s functioning, has planted in me a fertilizer of criticism and drive for exploration. I have always vaguely understood the role of anthropologists, yet I never considered the connection between their professional training, field work, and my desire to be culture-dexterous as a viable profession. Ironically, as I confront a rather innate realm of product design in my studies, ethnography has been revealed to me as a significant role in my prospective career. All of the most memorable events involve the human to human interactions that force questioning on tradition, moral, and agenda. I assume that the article is not intended to inspire others to perform this type of research, but to allow people to consider their lives for just enough time to seriously judge their preoccupations. The lifestyle which Chagnon is forced to adopt appears crude, unhealthy; nearly unacceptable for our standards. Personally, I am thrilled at the idea of enduring these hardships as true troubles of human life come to light. It is easy to trace Chagnon’s account through his growth and adoption of their traditions, lifestyles and moral codes. As an American, my response is to first consider these adoptions, yet the Bisaasi-teri proved to be just as clever and interested in understanding and adopting the ways of â€Å"Shaki† (Chagnon’s nickname meaning: pesky, noisome bee). Many natives were infatuated with the goods that were brought with him; evoking curiosity and incessant ploys to steal or seduce him into sharing them. This became a tool which rivaled Chagnon’s incessant pestering about their lineage, which discussion proved to be a strict cultural stigma. Chagnon did well to manipulate their desires to extract necessary information. It is difficult to judge the ethicality of doing so, based on no knowledge of what was done with the genealogical data after collected. This is a breakdown where the AAA (American Anthropological Association) might see an opportunity for ethical issues concerning the method of information attained. It is admirable to see Chagnon’s efforts remain critical as he builds relationships with the Yanomamo People. One relationship in particular is very interesting because of contradictions on previous observations and statements. Chagnon stated, â€Å"I would be bitterly disappointed that my erstwhile friend thought no more of me than to finesse our personal relationship exclusively with the intention of getting at my locked up possessions, and my depression would hit new lows every time I discovered this. † He observed for an extended period of time that friendship was based on lasting debts to be reimbursed, often at unequal ratios. This behavior rang true not only of him, but of Rerebawa, who married into the tribe. It becomes interesting to consider that his value was that of material objects and debts, much like we experience in some parts of American culture. As Chagnon dove deeper into his pursuit of genealogical data, he befriended Rerebawa due to their shared alienated positions and was able to surpass language barriers and misunderstandings. Return trips have proven that this friendship is solidified in past experience and must be extremely exciting to build such connections. Statistical data and relevance of collected genealogical date were not presented in this essay, however, the overall emotion and importance of cross-cultural understanding is well addressed. It is an exciting opportunity to be able to so definitely define current cultures, as forms of documentation have been developed in our society. In turn, it is amazing that cultures of such different developments, resources, and agendas can exist simultaneously. Documents like this should be a source of inspiration for many to explore the world as a human, not as an American. Hopefully, this idea will prompt efforts of coexistence, sustainability, and the pursuit of vitality for all life.

NEONATAL Essay Example | Topics and Well Written Essays - 750 words

NEONATAL - Essay Example It is common in babies that are being breastfed. It develops when the liver of the baby is insufficient to remove the bilirubin from the bloodstream. The condition can occur when newborn fail to get a good start to breastfeeding, or when breastfeeding is supplemented with subtitles that end up interfering with breastfeeding. Enough breastfeeding helps to create a bowel movement that secrets bilirubin build up. Stoll, et al 210 states that, breastfeeding jaundice normally resolves itself when the baby gets enough feeding. If jaundice last for more than 14 days in a healthily breastfed infants, the condition is called breastfed jaundice. According to feeding requirement of premature infants, the condition is caused by certain state in breast milk, which disservices proteins that are responsible for breaking down bilirubin. This condition is genetically inherited. The Treatment of the breast milk jaundice depends on factors such as, whether the baby was born prematurely or not. There are cases where jaundice does not occur because of insufficient breastfeeding. In such case, giving the baby extra fluid will help. Other treatments include placing the baby under special blue light. In cases where the bilirubin supersedes the normal threshold, it is recommended that the mother stop nursing for a period of 24 hrs. This condition is common in babies are born prematurely or those who experience respiratory problem after birth. The condition involves abnormal development of the lung tissue in infant normally due to being under mechanical ventilation for long. BPD may also arise from other conditions that a newborn is unable to cope with. Such conditions may include pneumonia and trauma or other infections. There is no known cure for BPN; any treatment is aimed at ensuring that the baby gets enough oxygen that will enhance their growth. Some of the medication used may include antibiotics- to reduce bacterial infection; short

Strategic Human Resource Development Research Paper

Strategic Human Resource Development - Research Paper Example As the stewards of the human capital, the human resource department takes a key role in creating the necessary flexibility required for the optimal performance of State Farm in the industry it operations are based. The department enhances organizational effectiveness and survival in the human capital pool with a broad array of skills as well as developing human resource systems that can be adapted quickly. Coordination flexibility at State Farm goes to the extent the human resource practices can be adapted and applied across a variety of situations where more generally applicable human resource practice is across jobs and situations, the more easily it can be adapted to a particular situation. Management by objectives is a performance appraisal technique favoring majority of job situations due to its flexibility and can be effectively used at State Farm. It is a behaviorally anchored rating system that generally reflects a particular job in a particular setting and therefore is more limited to an application potential across organizations. The increased use of multiple sources of the human capital, as a described, State Farm will need to either develop more generalizable centralized human resource practices or allow more centralized practices that meet specific situational conditions but operate within general organizational parameters. Increasing Diversity and Creating Competitive Advantage at State FarmThe dynamics of change in the labor market are two way due to the flexibility of the working practices.

Facebook for career growth Assignment Example | Topics and Well Written Essays - 250 words

Facebook for career growth - Assignment Example The facebook, and other examples of social media of the current age, has provided employees all over the world, an opportunity to sell themselves as a ‘brand’ to the employers of their choice. They can, without any hassle of travelling or spending money, market their resume online, get information, job description and job specification, and even start working there and then. This is a very common practice in case of home-based jobs such as freelancing and data entry work. Sometimes, they employee may even get a chance to pick people of their requirement by just checking out their personal details in the profile section. The platform also offers various pages and groups formed by businesses and consulting groups in order to provide the job placements and career growth opportunities. The network building, learning about the industry news and trends, getting informed about events and conferences, and connecting with people of similar interest are the features that facebook offers to the employees as well to employers (Nicole, 2010). For the employers of either a profit or non-profit organization, facebook serves as a platform to provide valuable communication, trust, stakeholder engagement and even donations in the long run. The brands of different organizations are advertised and marketed to the consumers in the form of products and services. Some buy, others sell. The individuals can obtain a real-time and unbiased view of the market in one click. The exchange of ideas amongst the mobilized communities assists the employers and employee decide the scope of a certain career in the job market. It is undeniable that â€Å"social media encourages strengthened relationships and the virtual tools available today can enhance career associations† (HE s4). However, it is worthwhile noting that use of facebook for career growth primarily depends on the ability to utilize the features on

The Management of Change Essay Example | Topics and Well Written Essays - 3250 words

The Management of Change - Essay Example Change management is an approach which provides a way to transform the organization from present state to desired future state. It is one of the most significant aspects of management which can be regarded as an attempt to ensure that organizations react to the environmental factors in which it operates. Organization change can be implemented in various techniques, such as by altering the mission, strategy, operation, technology, and attitude or behaviour of personnel associated with an organization. It has often been argued that change occurs in an organization due to several forces such as nature of the workforce, economic conditions, competition, social trends, and world politics among others which either relates to the internal or external business environment. Change management is a concept which assists an organization to respond faster to the customer demands. The concept of change management can also be regarded as a theory which tends to motivate the employees of organizatio n to accept the change and execute the organisational process in an effective and efficient manner. Therefore, it can be observed that organisational change management should begin with a systematic diagnosis of the present situation in order to determine both the need for change and the capability of change (Smith & Graetz, 2011). General Motor Company General Motors was established by William â€Å"Billy† Durant in the year 1908. In the year 1920s, with a substantial rise in the demand for automobile General Motors was positioned as a leader of global automobile industry. The company added various brands in its product line such as Chevrolet, Vauxhall, and Opel which in turn helped it to diversify its business all around the world. Chronologically, General Motors built a strong existence in emerging markets, especially in China and Brazil and accomplished its transformation into a solitary global economy. In the modern days, the company continued to grow with electric vehicle technology developing a series of hydrogen motorized fuel-cell notion and demonstration vehicles (General Motors Company, 2012). Nissan Motor Company The Nissan Motor Company was established in Yokohama City in the year 1933 by Yoshisuka Aikawa. Presently, Nissan maintains its prime objective to optimize product development and deliver extremely innova tive technology to its worldwide customers. It is due to this reason that currently Nissan is recognized for its creation of innovative vehicles and service programs all over the world. The company produces multiple ranges of product brands such as Infiniti G, Infiniti G Coupe, Infiniti M and Infiniti EX among others. The products of the company are praised by customers all over the world with its high reliability in terms of quality and price which depicts that the company has been able to attain high level of satisfaction and brand loyalty in its current performances (Nissan Motor Company, 2012). Reasons for Change General Motor Company The General Motor had to

Sociological Views on Poverty Essay Example | Topics and Well Written Essays - 1500 words

Sociological Views on Poverty - Essay Example It would then be followed by a critical examination of the arguments taken by authors and commentators and would end in a conclusion that shall emphasize the role of the global interrelation and effort to resolve the problems of poverty. Poverty as stated by Ruby Payne in her book, Framework for Understanding Poverty, is the condition in which the person does not have enough resources. She further clarifies that there are different types of resources with which poverty could be identified with. First and the most popular concerns financial resources which refers to monetary value that shall enable the individual to purchase services and goods. The others include emotional, mental, spiritual, physical, support systems such as friends and family networks, role models and knowledge of habits. However, financial resources have been the most popular since it was the most obvious, regardless of this; the other resources are also important and relevant if one would like to counteract poverty as a whole. (2005, pages4-8) Since usually poverty is seen as a lack of financial resources, it has been customary for people to respond to poverty through financial support. This is primarily done through donations and grants. It is also in line with this view that people thinks that people are poor because they do not work hard enough in able to sustain their basic needs. People who looked like rubbish or are not presentable are often seen as poor. (Payne, 2005, page 4-9) Another author, Farley, believes that poverty is something that is rooted on sociological relationship such as the economic production, the political system, the institution that is present in the society, the predominant culture prevalent in the society. Thus, poverty in this view is not a problem in the individual level but in a societal level which could only be remedied through sociological programs and changes. To further clarify his view, he provided an introduction to two relevant perspectives that shall explain his belief. (2000, 173) The Functionalist perspective is a view, wherein the whole society is likened to a living organism wherein each cells are relevant and relatively connected to one and another. As the name of the theory implies, it insist that each part of the society is present due to a certain function that it must perform. (Kitano, 1985:40). In line with this perspective, poverty is viewed as a necessary part of society. Poverty has a function in the society in which it could be found. Looking closer, poor people resembles certain characters that set them aside from the rest of the society. The differences in values and in culture have made the poor different from other members of the society. Now this attitude would be inherited by their children thus explain the expansion of poverty. Most commonly the poor people think as if they could not change their life and life style since they were born that way. (Eitzen and Baca-Zinn, 1994 page 173-175) However, this kind of approach to poverty is too limited and very illogical. Poverty might indeed be natural but this does not mean that it should be left in its own. Time before

U choose a topic Essay Example | Topics and Well Written Essays - 1000 words

U choose a topic - Essay Example Advantages and Disadvantages of Specialization in U.S Firms Specialization is incorporating workers to do specific roles and tasks in their daily activities in a business establishment (Morroni 45). This is done with the aim of realizing maximum output hence maximum profits. There are various merits that may accompany specialized job designs if incorporated by United States of America Firms. Specialization saves a lot of time for both the business establishment and the workers. An employee does not waste time because they do not keep moving from one task to another since they are used to one process. As an employee continues to work on one process, they learn to perform their tasks faster, hence saving a lot of time. Specialization is also advantageous since firm will spend less in training. For example, if Firms such as General Motors incorporate specialization employees will be used to performing specific tasks hence they will perfect their skill requiring no training. On disadvant age that might face United State of America firms in the automobile industry is that it results in increased cost for the firms. The firm has to employ many workers to carry out the various specific duties in the business establishment which will result in the firms incurring a lot of operation costs hence reducing their profits. Specialization may also lead to employee demotivation hence reducing the firm’s income. ... is a long chain of command, and as the company grows so does management while a flat organization structure is where there are few levels of management where every level of management controls a huge group of workers (Jain p29). A tradition United States of America firm usually employs the tall organization structure. By analyzing the organization structure of automobile firms such as General Motors, one can see how traditional united States of America firm use tall organization structure. Management in such firms is designed in a way that there is a lot of hierarchies like in the military. There is superior management, which runs down vertically depending on the size of the firm. Characteristics that accompany this structure is that there is minimal relationship between the management of the firm and its workers. This causes problems in the company since employees are not able to relate freely with their supervisors. On the other hand, flat organization structure is applied in Japan ese firms. For example, Honda has put up a plant in Ohio U.S.A where t use non traditional methods of management where employees are allowed to question their managers or supervisors during their daily operations in the firm (384). This organization structure is beneficial to such companies since it allows for innovation since employees are free to do what is best for the company. This model allows for employee motivation of employees since they feel they are part of the organization since they relate to managers and supervisors as team leaders hence they do not have the fear that comes with a management style that represents authority. Culture and Relationship Coordination Japanese firms such as Toyota use relationship and relationship as a coordination mechanism to ensure that the firm

The Plight of the Mentally Ill Homeless in the US Essay Example for Free

The Plight of the Mentally Ill Homeless in the US Essay Introduction The issue of homelessness in the US has been of serious concern since the 1980s when the problem first became apparent. Budget deficits, brought about by massive diversions to military spending, forced a cutback on most social services. Today, approximately 7% of the population has been homeless at least once in their lives. Estimates place the number of people who experience homelessness each year at 3 million, more than half of which are families with children. (Donohoe, 2004) Of that number, roughly 25% have serious and chronic mental problems. (Mental Illness and Homelessness, 2006) The purpose of this paper is to provide a historical and social context to homelessness in the US, with particular focus on the mentally ill. Current statistics and demographics for the mentally-ill homeless will also be presented followed by an analysis of programs currently being undertaken with regards to this sector of the population. The Numbers The homeless population can be divided into three types based on how long and often they are homeless. About 80% are temporarily homeless, those who experience a single, short period (about two weeks) of homelessness that is not repeated. The episodically homeless (approximately 10% of the homeless population) are also short-term spells of homelessness but may be repeated at unpredictable intervals over a period of time. The chronically homeless, 10% of the population, request the use of homeless assistance facilities and services over a protracted period at frequent intervals. (U. S. Department of Health and Human Services, 2003) Overall, 39% have reported mental illness of which 25% are considered seriously ill. Among the last group, 50% are mentally ill or with substance abuse problems. This translates to approximately 150,000 chronically homeless, mentally ill people at any given time, and the mentally ill homeless have the most difficulty in relinquishing assistance programs. Of this population, 23% are veterans. (National Mental Health Information Center, 2003) Characteristics of the homeless mentally ill The mentally ill are often have been institutionalized at some point in their lives, and may have been involuntarily committed or have received treatment unsuitable for their condition. Since they are not completely functional because of their disability and poor hygiene, they tend to be prone to physical ailments, such as respiratory disease, HIV, and tuberculosis, that remain untreated until an advanced stage, if not death. They are usually members of a community that have become alienated from friends and family because of their disability and institutionalization, losing whatever support system they may have had. Many have been charged with misdemeanors, and their life expectancy is approximately 45 years. (National Mental Health Information Center 2003) Causes of homelessness among the mentally ill The 1960s saw an initiative to reduce the number of mental hospitals in the US because of reports that patients were receiving indifferent treatment, and to transfer the institutionalized to community-based treatment centers. However, practically all states where unable to provide adequate facilities for the accommodation of the released patients. Many were reduced to becoming homeless. (Peirce, 2001) In the 1980s, budget constraints forced even more premature releases from managed care of people suffering from schizophrenia or manic depression, overburdening an already bogged-down system. In a study of 187 released patients from Metropolitan State Hospital in Massachusetts, 27% had been homeless for more than 6 months, 66% of whom having no access to proper medication. There are more untreated mental cases in the population than the 90,000 receiving treatment in hospitals. In Berkeley, California, as many as 500 mentally ill people wander the city on any given night. (Homelessness: Tragic Side Effect of Non-Treatment, 2003) Federal assistance programs are often inadequate to provide housing for this disabled population, and rising housing costs make it difficult even for mentally stable people to obtain suitable housing. Mentally ill people are less likely to obtain steady employment and, though having no need for long-term institutionalization, are in need of regular access to treatment and rehabilitation services in order to function independently. The paucity of community-based health centers and suitable housing facilities increases the risk of homelessness for the mentally ill. (National Coalition for the Homeless, 2006) Homelessness is mostly associated in urban areas (Armour, 2003), 71% in cities, 21% in the suburbs and 9% in rural (National Mental Health Information Center, 2003). It is therefore mainly for city officials to address the problem of homelessness, especially the mentally ill who are most vulnerable to chronic homelessness and most in need of city social services. However, the response of most cities is to make it a crime to be homeless, and many of the mentally ill homeless are incarcerated in conditions that will only worsen their condition. In the Twin Towers jail in Los Angeles, commonly referred to as the biggest jail in the world, 2,000 of the inmates are mentally ill, some imprisoned for many years for minor transgressions. Police authorities often have no other place to put them but in jail. (Campbell, 2003) Homeless people with mental disorders are not only more likely to die from poor physical health as a consequence of their disability, they are more likely to be raped, die from accidents and exposure to the elements, and murdered. There is a tendency for the general population to shun the homeless because of fear and intolerance for perceived laziness, and the mentally ill homeless are regarded as dangerous and unpredictable. Many treat the mentally ill homeless as sub-humans. (Homelessness: Tragic Side Effect of Non-Treatment, 2003) Initiatives Undertaken for the Mentally Ill Homeless The U. S. Department of Veteran Affairs has provided one of the largest percentages of public health care in the US, accommodating more than 8% of inpatient psychiatric care. Since 23% of the homeless mentally-ill population is veterans, the provision of such targeted psychiatric services to an at-risk population is a positive factor in the fight against the increase of the homeless mentally-ill. (Gamache, Rosenbeck and Tessler, 2000) However, for the other sectors of the homeless population, the Veterans Affairs program does not apply. In efforts to provide a more comprehensive blueprint for address the issue of the homeless mentally ill, several studies have been undertaken. A two-year University of Pennsylvania study published in the Housing Policy Debate of 5,000 homeless with serious mental problems in New York stated that it cost the same amount in public dollars to provide supportive housing, health services and employment assistance to the mentally ill as to provide social services to homeless people for the same period. (Franzen, 2001) The Department of Housing and Urban Development (HUD) initiated the federal Continuum Care Program to combat homelessness, the core of which is called the Continuum of Care Initiative, which began a study of 4,000 homeless people in 1996 aimed at identifying factors that pertain to homelessness in the US. The HUD released the report entitled â€Å"The Forgotten Americans Homelessness: Programs and the People They Serve† in 2000. It was reported that 39% of the subjects were mentally ill. The report identified the primary goal of the homeless (find employment) and how much of the population reacted favorably (76% who lived as families and 60% who lived alone ended homelessness) to access to housing, health care and other needed services. The report outlined strategies that resulted in a US$45 million additional funding for homeless programs in 2000 and helped finance housing, employment and other self-sufficiency programs for 300,000 homeless people. (Tyler, 2002). In 2003, the U. S.Department of Health and Human Services (HHS) followed up on the HUD initiative and submitted a report that showed that health care costs of a homeless medically-ill person was US$ 11,000 more a year than that of the same person after being provided with suitable housing. The Needs of a Chronically Homeless Person Cross Many Service System Boundaries Source: U. S. Department of Health and Human Services (2003). Ending Chronic Homelessness: Strategies for Action. Retrieved February 1, 2007 from http://aspe. hhs.gov/hsp/homelessness/strategies03/ch. htm#ch2 In response to these studies, the following services were identified as necessary for ending homelessness among medically ill people: information and referral; outreach and engagement; mental health and counseling services; inpatient services; income management and support; residential treatment services; discharge planning; life skills services; education and skills training; and employment services. With a time frame of 10 years, the HHS outlined three goals of the initiative: 1. Provide easier access for at-risk populations to treatment and support services by simplifying document requirements, increasing outreach programs and extending the period of eligibility for benefits. Strategies to assist service providers in carrying out the objectives of the assistance programs, such as inter-agency collaboration for data sharing, in-service training for mainstream service providers as well as a marriage of homeless-specific and mainstream service providers working in tandem to provide services for eligible patients are also suggested. 2. Promote efficiency and flexibility in allocating funds that address chronic homelessness by encouraging cooperation between concerned departments in the federal, state and local levels in terms of programs and service delivery. Incentives are to be formulated to encourage such collaboration, especially when it comes to mainstream and homeless-specific funding sources. The need for a coordinating body was pinpointed. 3. Reduce the number of the homeless population by identifying populations at risk (i. e.veterans, deinstitutionalized mental patients) and providing programs that would ensure the ability to acquire decent housing such as employment assistance and regular health monitoring. (U. S. Department of Health and Human Services, 2003) The response at the city level, where the issue of the homeless is most pressing, has been mixed. Some cities still handle homelessness using punitive measures. In Sarasota, Florida, a person can be arrested for having no other place to live. Business leaders in Lawrence, Kansas, pressured city hall to curtail social services and pass ordinances targeted at the homeless. The anti-panhandling law in Atlanta, Georgia was imposed on a Hurricane Katrina evacuee after he was caught selling wares in an upper-class mall. Supportive housing was also banned within the city limits. In Little Rock, Arkansas, homeless people are not allowed on buses even if they have tickets, simply because they are homeless. (National Coalition for the Homeless, 2006) Other cities are more constructive. The Ft. Lauderdale police department and The Taskforce for Ending Homelessness, Inc.have teamed up to form the Homeless Outreach Team to provide social services and place the homeless in shelters in Broward County, Florida, cutting down the arrest record of the homeless by 2,400 annually in the 5 years of the program’s operation. The Homeless Outreach Psychiatric Evaluation Team in Pasadena, California is a partnership of the Pasadena Police Department and the Los Angeles Department of Health to provide mental health services to the homeless population. A tri-city cooperation in Ohio fund programs that provide social services at during off-hours to people ineligible for state assistance. The Homeless Court Program formed in 1989 in San Diego, California assists the homeless in resolving misdemeanor charges that prevent their access to benefits such as housing and employment. In Washington, D. C. , business owners solved the problem of the homeless wandering the street during the day when shelters are closed by establishing a day center that can accommodate 260 people where they can get a meal, shower and do laundry. (National Coalition for the Homeless, 2006) Proposed Plan for Community-Based Assessment Program. The following is a generic plan and timetable for a community-based program composed of volunteers in collaboration with local police authorities based on needs assessment criteria designed to assess the level of intervention required for a population of 5,000 residents. Recruitment and orientation of potential members through flyers and announcements at the community or city hall 1 month Data gathering on the homeless population based on arrest records and field research 3 months Tracking down identified homeless people and conducting interviews to identify perceived needs 6 months. Analysis of interviews by trained professionals for recommendations on the services needed for the target population 1 month Submission of results and recommendations of the study to the concerned city and community departments to acquire funding and other assistance 1 month The above plan will address the needs of a specific population with particular demographic and social factors that will determine the type and scale of social services, health management, housing and employment assistance that would most effectively eliminate the homeless mentally ill population. The smallness of the target population will make it more manageable, especially for volunteer organizations, and easier to acquire and manage funding for whatever needs that are identified. Conclusions Studies have shown what police authorities and social organizations have been pointing out for some time: the costs of incarcerating and treating mentally ill homeless people would be greatly reduced if they receive regular treatment and medication and provided with the ability to take themselves off the streets. (Campbell, 2003) This would mean more funds for more people receiving community-based health and housing privileges. The proposed plan for needs assessment is only the initial stage for providing for the homeless mentally ill at the community level for small populations. Many studies deal with the needs of a large population that may not be applicable in the micro-level, especially if the community in question has particular cultural and social issues unique to that community. It may also serve as a model to identify other subgroups of the homeless such as those substance abuse problems. It must be brought to the next level, actual service and support delivery. Many of the initiatives in all levels of public social service access are headed in the right direction, mostly as a result of recommendations from comprehensive studies of the issue. Inter-agency collaborations are providing good models for all communities to follow, but they are a handful compared to the magnitude of the problem at hand. More cooperation is needed to make effective use of funds, mainstream and homeless-specific service providers, law enforcement agencies and volunteer organizations. Moreover, the homeless mentally ill are still victims of public ridicule and loathing. People of the community must acknowledge that the most effective way to assist the homeless mentally off the streets and into productive lives is by providing social services, mental health access, employment assistance and supportive housing at the community level. In the long run, the most cost-effective way getting rid of them is to make them productive, functioning citizens. References Armour, S. (2003) Homelessness grows as more live check-to-check. USA Today.Retrieved February 2, 2007 from http://www. usatoday. com/money/economy/2003-08-11-homeless_x. htm Campbell, D. (2003) 300,000 Mentally Ill in US Prisons. Common Dreams. org. Retrieved February 2, 2007 from http://www. commondreams. org/headlines03/0303-09. htm Donohoe, M. (2004) Homelessness in the United States. Medscape Ob/Gyn Women’s Health. Retrieved January 31, 2007 from http://www. medscape. com/viewarticle/481800 Franzen, H. (2001) Housing Mentally Ill Homeless People Makes Economic Sense. Scientific American Inc. Retrieved January 31, 2007 from http://www.sciam. com/article. cfm? articleID=000EF22A-AA04-1C5E-B882809EC588ED9F Gamache, G, Rosenbeck, R. and Tessler, R. (2000) Factors Predicting Choice of Provider Among Homeless Veterans With Mental Illness Psychiatric Services. Retrieved February 1, 2007 from http://www. psychservices. psychiatryonline. org/cgi/content/full/51/8/1024 Homelessness: Tragic Side Effect of Non-Treatment (2003) Treatment Advocacy Center. Retrieved February 1, 2007 from http://www. psychlaws. org/generalResources/fact11. htm Maleque, S. and Brennan, V. (n. d. ) Homeless Mentally Ill. Factline: Tracking Health in Undeserved Communities. Retrieved February 1, 2007 from http://www. meharry. org/Fl/Mental_Health/Homeless_Mentally_Ill. html#mh%20disab National Coalition for the Homeless (2006) Mental Illness and Homelessness. Retrieved January 31, 2007 from http://www. nationalhomeless. org/publications/facts/Mental_Illness. pdf National Coalition for the Homeless (2006) Report accuses US cities of criminalizing the homeless. City Mayors Society. Retrieved February 1, 2007 from http://www. citymayors. com/society/homeless_usa2. html. National Mental Health Information Center (2003) Homelessness Provision of Mental Health and Substance Abuse Services. Retrieved February 2, 2007 from http://mentalhealth. samhsa. gov/publications/allpubs/homelessness/ Peirce, N. (2001) Help for the Mentally Ill Homeless: Rectifying a 30 Year Old Problem. Stateline. org. Retrieved February 2, 2007 from http://www. stateline. org/live/ViewPage. action? siteNodeId=136languageId=1contentId=14273 Tyler, R. (2002) Homeless in America. NewsHour Extra. Retrieved January 31, 2007 from http://www. pbs. org/newshour/extra/features/july-dec02/homeless.html U. S. Department of Health and Human Services (2003) Ending Chronic Homelessness: Strategies for Action Chapter 2. Retrieved February 1, 2007 from http://aspe. hhs. gov/hsp/homelessness/strategies03/ch. htm#ch2 U. S. Department of Health and Human Services (2003) Ending Chronic Homelessness: Strategies for Action Chapter 5. Retrieved February 1, 2007 from http://aspe. hhs. gov/hsp/homelessness/strategies03/ch. htm#ch5 U. S. Departmentof Veterans Affairs (2006) Overview of Homelessness. Retrieved February 1, 2007 from http://www1. va. gov/homeless/page. cfm? pg=1.

Professional Development Plan Essay Example for Free

Professional Development Plan Essay In order to develop a plan that will address the characteristics of my group and me as a leader; a thorough review of the completed DISC assessments much be completed on an individual basis and an overall plan can be derived thereafter. The individual analyses are as follows: Individual Assessments Jeremy Conner, Jessica Mills, and Brian Tuck are all predominately categorized as cautious in style. Their tendencies include: being tense with themselves and others when under pressure, having a natural curiosity about people, being concerned about what people think, feel, and expect, having strong attachments to their personal interests, underestimating the time required to complete tasks, being intuitive and observant about situations and people, associating their self-worth with their work, and being intrigued by concepts, ideas and processes. They are known as the assessors and tend to have strong opinions about people and groups with whom you do not identify or agree. Robert Mills was predominately categorized as interactive in style. This style’s strengths include: enthusiasm, charm, persuasiveness, and warmth. The cautious style is gifted in people skills and communication skills with individuals as well as groups. They are great influencer’s. They are idea-people and dreamers who excel at getting others excited about their vision. They are optimist with an abundance of charisma. All of these qualities help them influence people and build alliances to accomplish their goals. I was predominately categorized as a dominance style. My primary motivation is accomplishing bigger and better goals according to an internal timetable. I prefer to be involved in my chosen activities from start to finish, and I  resist people who are obstacles to my achievements. My tendencies include: disliking being told what to do, or when and how to do something, being reluctant to change what I think or how I feel, delegating tasks only if absolutely necessary, acting competitively, especially when pushing myself to new levels or in new directions, making sure that production is completed on schedule, depending on plans for action and follow-up routines, and becoming tenacious and focused when under pressure. Team Development Plan Based on the analysis of the DISC assessments, I would put myself in a leadership role on the team with Robert as my supervisor, and Jeremy, Jessica, and Brian as subordinates. My style is more fit to a leadership role due to my desire to accomplish bigger and better goals. This desire allows me to look bigger picture which must be done from an upper management perspective in order to keep the company ahead of the curve in all aspects of business to avoid pitfalls. Robert’s natural charisma and persuasiveness would make him great at motivating the rest of the team. This does not mean that Jeremy, Jessica, and Bryan aren’t just as important to the team success. All workers from top to bottom are needed for a business to be successful. I strongly believe in the phrase â€Å"you are only as good as your weakest member†. For this reason, I would make sure that they were given a chance to air their grievances and make suggestions on changes that should be made. I must make sure to allow every team member to have a say in the business processes because this is a weak point of my particular style. Flexibility on my part must be a focal point to ensure that all team members feel heard and feel like they hold value in the company. Conclusion All of the information in the above plan will be closely monitored and periodic meetings will take place to allow time for all employees to voice their grievances or concerns to ensure that full compliance is being achieved. It is very important that regular monitoring is performed to ensure that the company stays on track and will help ensure the long-term success of the company. Realizing each individual’s style as well as their strengths and weaknesses will allow a more personal and individualized  approach to be taken in regards to team dynamics and goal attainment. References University of Phoenix. (2014). DISC Assessments [Multimedia]. Retrieved from University of Phoenix, LDR531 website. DISC Test and DISC Assessment: Explained. (2013). Retrieved from https://www.discinsights.com/whatisdisc#.VBMXGGOEzSg

Analysis of the Paint Industry

Analysis of the Paint Industry Color has captivated everyone throughout the history, be it myriad cultures, age-groups, occasions, etc. Color has become a significant part of every family. Every age and every region has produced dyes and pigments based on the availability of the resources. The history proves the existence of colors from past thousands of years, discovered in the caves of Southern Europe. Paint is defined as the group of emulsions, consisting of pigments suspended in a liquid medium, for use as decorative or protective coatings. Today, contemporary paints and coating consist of countless of hundreds of thousands to fulfill the varied requirements of hundreds of thousands of applications.†Paint† ranges from the broad group of environmentally sound latex paints that many consumers use to decorate and protect their homes and the translucent coating that line the interior of food homes and the translucent coating that line the interior of food containers, to the chemically complex, multi-component finishes that automobile manufacturers apply on the assembly line. Paint made its earliest appearance about 30,000 years ago .Cave dwellers used crude paints to leave behind the graphic representations of their lives that even today decorate the walls of their ancient rock dwellings. The utility of paints has evolved from a decorative use to a surface protection use. Also, know as surface coatings, paints can be classified on the basis of end use, solvent system and solid content. Paint is comprised of three separate things working together. A pigment is used for the color. A binder is used to hold the pigment to the wall. And lastly, a carrier is used to apply the pigment and binder to whatever. There are many types of paint but they all have these components. For white latex paint, the carrier is de-ionized water, the pigment is very finely ground Titanium dioxide, and the binder is a synthetic polymer that resembles liquid rubber. The pigment and binder are put together with force (grinding) and then the two are slowly dispersed into the water. Titanium dioxide is the single largest input used in the manufacture of paints. It is a pigment (non-petro-based) that accounts for about 30% of material costs. Phthalic anhydride (PAN) and pentaerythritol (Penta) are the other two important petro-based inputs used in the manufacture of resins. Organic pigments, solvents, oils and a range of chemical additives are also used in the manufacture of paints. INDIAN PAINT INDUSTRY The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry. The Indian paints industry offers lucrative scope for stable revenue streams to manufacturers of both decorative and industrial paints. The Indian Paints sector is valued at Rs 66 bn in value terms and is very fragmented. The current demand is estimated to be around 650,000 tonnes per annum and is seasonal in nature. The per capita consumption of paints in India stands at 0.5-kg p.a. as compared to 1.6 kg in China and 22 kg in the developed economies. Indias share in the world paint market is just 0.6%. The typical characteristics of the Indian paints industry include raw material intensiveness, working capital intensiveness, seasonality of demand, price elasticity of demand and low entry barriers with respect to technology and funds. Crucial parameters that make India a favorable proposition include the low per capita consumption of paints (1.0 kilogram), growth in construction sector (it is being offered industry status) and growth in the auto/white goods market respectively spurring demand for decorative and industrial paints. The industry has also witnessed increased activity in the industrial variety of paints with the entry of MNCs in auto, consumer durables etc, which has been gaining steadily over decorative paints in the last one decade. Indian paint industry is century old and the can be retraced by the history of Shalimar paints which was set up in the year1902 in Kolkata. Till the 2nd World war, industry consisted of small paint producers and 2 foreign companies. Post World War 2, imports were restricted which led to the birth of many domestic manufacturing facilities producing paint. Nevertheless, foreign companied ruled the market. Initially, British paints such as Goodlass Walls (currently famous as Kansai Nerolac), ICI, British Paints (now known as Berger Paints), Jenson Nicholson and Blundell Eomite dominated the market. The Indian paint industry has evolved a lot in recent times, both in terms of industry structure and product portfolio. Not long ago, paints were largely considered to be a luxury item. Such a mind†set has changed significantly of late due to the growing awareness on preventing corrosion through paints, by providing a massive fillip to the paint industry. Indian paints industry is Rs.15, 000 crore market Growth drivers for Indian paint industry Per capita consumption at 1.5kg is currently very low as compared to the developed countries (20kg/annum). Usage of lime extracts (chuna) in rural and semi†urban markets as well as lesser awareness of the protective attributes of paints can be one of the reasons for lower consumption levels. With growing income levels, both in urban as well as rural India on the back of various government initiatives like NREGS, Farm loan waivers, pay commission led salary hikes etc, the per capita consumption will improve in the medium as well as long term. Rising income levels: According to McKinsey, proportion of low income groups was expected to decline from 24% in FY05 to 10% in FY10e, and it has. This has acted as a significant catalyst for demand growth in decorative paints. Increasing media exposure: With better awareness levels, a gradual shift from unbranded to branded segment as well as improvement in product mix for various players like Kansai Nerolac, Asian Paints as demand for emulsions continues to outpace enamels and distempers. Rising urbanisation: This has led to creation of new homes, in†turn, fuelling incremental demand. Currently, only 28% of Indian population is urban. Urban Share of total population Increase in nuclear families: This is a consequence of younger demographics (60% of Indias population is below 30 years of age), with proportion of working population expected to increase from 40% in FY05 to 48% in FY15e. % of population in 15†64 age group Healthy growth in consumption levels expected for both, urban and rural India Growth in Auto Sector With production of passenger cars expected to grow, demand for automotive paints will continue to remain healthy as sales are expected to grow in double†digits. And with realty majors launching new projects, construction activity is expected to gain momentum and generate demand for decorative paints. Globally, the industrial paints segment accounts for a major share, indicating that this segment offers many opportunities for paint manufacturers. Growth in Auto Segments (FY06†10) The emerging trends in the decorative industry are: Consumers are increasingly involved in making purchase decisions. Consumers expect better and more relevant functional benefits from paints. Emulsion paints are outgrowing the industry growth rate. Trend of dark shades complementing light shades continues. Tinting systems at store level are the order of the day. Companies are getting more consumer†centric and a lot of value†added services are being offered, like application support, colour consultancy etc. Strong growth in the Indian powder coatings segment, as new applications and their advantages are discovered Greater interest in water-based coatings technology while awareness of VOCs and legislation increases. 3. INDUSTRY SEGMENTATION The paint industry can be segmented as follows: End Usage classification: Paints are grouped in either decorative or industrial paints Decorative paints are used for household and construction purposes while latter can be used for industrial products. Decorative Paints consists of myriad types like enamels, acrylic emulsions, distempers and exterior paints. Industrial ones include the marine, anti corrosive metal coatings, etc. Solvent Based classification: Paints which use petro products or water as main solvents. These days water based paints are becoming popular on environment friendliness. Solid Content: Classified based on type i.e. liquid or solid. Powder coatings find application mainly in white goods industry. The Indian paint industry has surprisingly only private manufacturing units. This can be reasoned by the fact that in the past, government perceived paints as luxury product and hence taxed heavily, thus regulating the industry to a non-core business. Sector wise Division Classification of paint industry can be done either product-wise or sector-wise. Sector-wise implies organised and unorganized sectors. The pie chart indicates the same. Organized Sector is dominated by 6 large players and the unorganized sectors owned by about 2500 units manufacturing various categories of paints. Though the organized sector controls 65% of paint market, unorganized sector with 35% of market share is still a force to reckon with. Organized sector can itself be divided into 2 distinct segments (Product wise): Industrial segment which is growing at 15% approximately and decorative segment which is growing at 8% approximately. As shown in the graph, most of sales are accounted for primarily by decorative segment. Decorative segment enjoys almost 77% and industrial segment owns 23% of the market. Organised Market Segment Division Decorative Segment It caters to the housing sector. The following falls under decorative segment. Acrylic Emulsions: Premium decorative paints are acrylic emulsions used mostly in the metros. Enamels: The medium range consists of enamels, popular in smaller cities and towns. Used on substrates like steel, wood, concrete, etc. Cement paints: Used for exterior purposes Distempers are economy products demanded in the suburban and rural markets. Nearly 20 per cent of all decorative paints sold in India are distempers. Industrial Segment Industrial Paints include powder coatings, high performance coatings and automotive and marine paints Two-thirds of the industrial paints produced in the country are automotive paints. Structure of Paint Industry 4. MARKET PROFILE The leaders in the organized paint industry are Asian Paints (India) Ltd. (APIL), Goodlass Nerolac Paints Ltd. (GNPL), Berger Paints, Jenson Nicholson Ltd. (JN) and ICI (India) Ltd. â€Å"Asian paints† is the industry leader with an overall market share of 33 per cent in the organized paint market. It has the largest distribution network among the players and its aggressive marketing has earned it strong brand equity. The Berger Group and ICI share the second slot in the industry with market shares of 17 per cent each. GNPL has a market share of 15 percent in the organized sector. APIL dominates the decorative segment with a 38 per cent market share. The company has more than 15,000 retail outlets and its brandsTractor,Apcolite,Utsav,ApexandAceare entrenched in the market. GNPL, the number-two in the decorative segment, with a 14 per cent market share too, has now increased its distribution network to 11,000 outlets to compete with APIL effectively. Berger and ICI have 9 per cent and 8 per cent shares respectively in this segment followed by JN and Shalimar with 1 and 6 per cent shares. GNPL dominates the industrial paints segment with 41 per cent market share. It has a lions share of 70 per cent in the OEM passenger car segment, 40 per cent share of two wheeler OEM market and 20 per cent of commercial vehicle OEM market. The company is also venturing into new areas like painting of plastic, coil coatings and cans. APIL, the leader in decorative paints, ranks a poor second after Goodlass Nerolac in the industrial segment with a 15 per cent market share. Berger and ICI are the other players in the sector with 10 per cent and 9 per cent shares respectively. Shalimar too, has an 8 per cent share. Asian Paints enjoys leadership position in the Indian Paints industry, with nearly 55% share of the organized segment. Major Market Player 5. COMPANY PROFILE Incorporated in 1920, Kansai Nerolac Paints Limited (KNPL) is the second-largest coating company in India. It is a subsidiary of Kansai Paints, a Japanese company, which holds approximately 69.3% stake. KNPL operates in the decorative as well as the industrial paints segments, and is the market leader in automotive and powder coating segments. It manufactures decorative paints, automotive coatings, general industrial coatings, high performance coatings, powder coatings and speciality coatings. Its manufacturing plants are located at Ratnagiri (Maharashtra), Kanpur Dehat (Uttar Pradesh), Perungudi and Hosur (Tamil Nadu) and Bawal (Haryana). Its employee strength is approximately 2,000. The company has a strong distribution network of ~12,000 distributors, 5,000 colour tinting machines and 69 sales locations, as of FY10. The installed capacity for various products as of FY10 is: Paints, varnishes, enamels and powder coatings 2.08 million tonnes (MT), Synthetic resins 79,380 tonnes and pre-treatment chemicals 2,400 tonnes. Exports contributed less than 1% of FY10 revenues. The proximity of the companys plants to the customers plant locations offers KNPL a strong logistical advantage. Kansai Nerolac Paints Ltd.is a cognized leader in chosen fields. The company has won many prestigious awards such as National Energy Conservation Award from the Ministry of Power, Government of India for its Jainpur plant, the Golden Peacock Award for Corporate Governance in 2005, the Business Innovator of the year award in 2006 from the CTO Forum Magazine and Best Managed Company award from Business Today in 2004. History It is the second largest coating company in India and market leader in Industrial Coatings. Its Industrial Coatings has a wide range of products in the Automotive, Powder, General Industrial and High performance Coatings space. Nerolac paints, as it is popularly known, are an established brand in decorative paints. Kansai Nerolac Paints Ltd is a subsidiary of Japan based Kansai Paint Company Limited, which is one of the top ten coating companies in the world. The technological edge of Kansai helps us constantly innovate and come up with products that meet consumer need gaps. Kansai Nerolac has always believed that the key to its business is: Technology Research Development Innovations Quality Year 1920, a paint company was born as Gahagan Paints and Varnish Co. Ltd. in Mumbai. The journey is marked by moving from strength to strength in every sphere of business be it product introductions through innovation, value engineering and superior technology. 1920: A company named as Gahagan Paints and Varnish Co. Ltd at Lower Parel in Mumbai, was born. 1957: Goodlass Wall Pvt. Ltd grew popular as Goodlass Nerolac Paints (Pvt) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. 1976: Goodlass Nerolac Paints Ltd. became a part of the Tata Forbes Group on acquisition of a part of the foreign shareholdings by Forbes Gokak. 1983: Goodlass Nerolac Paints Ltd. Strengthened itself by entering in technical collaboration agreements with Kansai Paint Co. Ltd, Japan and Nihon Tokushu Tokyo Co. Ltd, Japan. 1999: Kansai Paint Co. Ltd, Japan took over the entire stake of Tata Forbes group and thus GNP became wholly owned subsidiary of Kansai Paint Company Ltd. 2006: On the 11th of July, Goodlass Paints Ltd. name was changed to Kansai Nerolac Paints Ltd. KEY HIGHLIGHTS Capacity expansion n plans KNPLs most recent capacity addition was a new plant at Hosur, which commenced operations in the last quarter of FY10 with a capacity of ~15,000 tonnes. The company plans to spend another ~Rs 2.5 billion (bn) to expand manufacturing capacity at Hosur to 0.28 million (mn) tonnes per annum. A further Rs 1.5 bn will be spent on increasing production capacity in other plants, taking total cost to Rs 4 bn Strategic Alliances Nerolac has developed strong relationships with automakers, such as Maruti, which facilitates it in maintaining its market leadership position in the industrial paint segment. Nerolacs parent company Kansai is a global supplier of paints to Suzuki Marutis parent company which further strengthens the relationship. Nerolac has also taken initiatives to strengthen its existing relationship with automakers, which include placing technical teams at automakers paint shops to provide them with services. Such initiatives have proved to be fruitful, and Nerolac has 9 out of 11 automakers as its customers. The other major a well-established client base from the automotive industry includes Tata Motors, Bajaj Auto, Ashok Leyland, Mahindra Mahindra, etc Targeting Rural Market Nerolac has stepped up its efforts to increase its presence in the rural market. The company has introduced some products, such as Beauty Emulsions in the range of 80-100 rupees per litre, which cater to the price-sensitive market. It has also formed an alliance with ITC on its E-Chaupal initiative to improve its presence in the rural market. The company is also making efforts to strengthen its dealer network to improve sales. 6. KANSAI NEROLAC MARKETING PROFILE Marketing Strategies Marketing defines the fact that â€Å"Customer is King† and always every management strives to identify, anticipate and satisfy their Kings Kansai Nerolac is the organization which works on this aspect and its been one of the pillars behind building a successful organization. Nerolac believes that the key strength lies in understanding the consumers and communicating with them in a language they understand and relate to the best. Over the years, Nerolac has undertaken many initiatives, which have met with unprecedented success and really made people sit up and take notice of the same. 6.1. Brand -Nerolac Nerolac commercials have been well -loved over the years and its jingle Jab ghar ki raunaq badhaani ho is now a familiar tune in every Indian household. Many set the same jingle as their caller-tunes. Beginning with the introduction of the new Brush stroke logo, this stands for the ‘process of painting, depicts motion, dynamism and progress through change. The signal red color, which is the color of Nerolac, is a symbol of eternal joy and hope. It has now become an integral part of Nerolacs brand identity and now appears as a sign-off on any kind of communication. The Slogan of Brand Nerolac: â€Å"Kuch Change Kare Chalo Paint Kare† Brand Ambassadors: Presently, Shah Rukh Khan, internationally famed Bollywood hero endorses Kansai Nerolac and has proved to give the brand a touch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. The famous Bollywood celebrity being the co-owner of IPL -Kolkata Knight Riders team is indeed a popular ambassador to the recall value of the brand. Previously Mr. Amitabh Bachhan and Mr. Mohanlal were the brand Ambassadors. Amitabh had embodied Nerolac and had showed â€Å"how it touches the lives and dreams of peopleno matter whom they are and where they come from†. The essence of this thought was captured in the new baseline ‘Yeh Rang hain jo har kisi ko chhoota hain. 6.2. Product Range (Decorative segment) Paints Interior Range Exterior Range Enamels Primer (Impressions) Marble Finish Ever last Impressions High Performance Metallic Finish Excel Total Disney Excel AntiPeel 24 Carat Impressions Eco-clean : Ultra luxury Emulsion(odorless) Low VOC Popular Beauty Emulsion Flexi Suraksha Advanced, and Plus Satin Enamel Premium Silver Synthetic Enamel Smooth finish Beauty Distemper Acrylic Superior Protection Pearl Luster Finish Oil Bound Premium Acrylic Wood coatings include: Wonder wood 2k PU, Wonder wood melamine crystal Clear, Wonder wood melamine and Wonder wood 1 KPU. 6.3.Segmentation Market segmentation represents an effort to increase a companys targeting precision. All businesses operate in â€Å"markets† .A market is the set of all actual and potential buyers of a product or service. This definition suggests that a market is the total value and/or volume of products that satisfy the same customer need. In defining a market, it is important not to focus only on products/services that currently meet the customer need. Thinking about customer needs first and then identifying the products that meet those needs is the best way to define a market. However, it is also important not to define a market too broadly. For example, it is not particularly helpful for a marketing manager to define his or her market as the â€Å"food market† or the â€Å"transport market†. The purpose of market definition is to provide a meaningful framework for analysis and decision-making. Bases of segmentation It is widely thought in marketing that than segmentation is an art, not a science. The key task is to find the variable, or variables that split the market into actionable segments. There are two types of segmentation variables: Needs Profilers The basic criteria for segmenting a market are customer needs. To find the needs of customers in a market, it is necessary to undertake market research. Profilers are the descriptive, measurable customer characteristics (such as location, age, nationality, gender, income) that can be used to inform a segmentation exercise. The most common profilers used in customer segmentation include the following: Geographic Region of the country Urban or rural Demographic Age, sex, family size Income, occupation, education Religion, race, nationality Psychographic Social class: Premium,Middle Upper Class and also Lower Class Lifestyle type Personality type Behavioural Product usage e.g. light, medium ,heavy users Brand loyalty: none, medium, high Type of user (e.g. with meals, special occasions) Demographic segmentation Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. Customer wants are closely linked to variables such as income and age. Company Kansai Nerolac Paints has manufactured paints as per customers requirements and the products are described above. The main demographic segmentation variables used in this are summarized below: Income Kansai Nerolac has targeted affluent customers with luxury products like the impressions. Various convenience services as previously mentioned are introduced for the ease of customers. Economy range products are being developed by the company and would be introduced soon in the market. Premium class impression products for children based of their interests on sports, cartoons are produced and company extends in paintings services with its well equipped painters. Social class Many Marketers believe that a consumers perceived social class influences their preferences for cars, clothes, home furnishings, leisure activities and other products services. There is a clear link here with income-based segmentation. Age Lifestyle The cultural dominance in India is targeted and paints based on Vastu are carried on to pull in prosperities with paints.Kansai Nerolac provides this with established vastu veterans and help the customers. It also works on splendid work as per the ambience with various methods like 30-60-90. Marketers are increasingly interested in the effect of consumer lifestyles on demand. There are many different lifestyle categorisation systems, many of them designed by advertising and marketing agencies as a way of winning new marketing clients and campaigns! Behavioral segmentation Behavioural segmentation divides customers into groups based on the way they respond to, use or know of a product. Behavioural segments can group consumers in terms of: Occasions When a product is consumed or purchased. Neroalc Paints launches new products near the festive seasons and promotions during those times relate to the festivals giving a slice of life touch.Plus offer varied schemes based on different occasions namely Valentine day offers,F1 fever,IPL dhamaka,etc. Usage Some markets can be segmented into light, medium and heavy user groups. Loyalty Loyal consumers those who buy one brand all or most of the time are valuable customers. Many companies try to segment their markets into those where loyal customers can be found and retained compared with segments where customers rarely display any product loyalty. Importance of Segmentation: There are several important reasons why businesses should attempt to segment their markets carefully. These are summarised below Better matching of customer needs Customer needs differ. Creating separate offers for each segment makes sense and provides customers with a better solution Enhanced profits for business Customers have different disposable income. They are, therefore, different in how sensitive they are to price. By segmenting markets, businesses can raise average prices and subsequently enhance profits. Product segmentation of Nerolac Paints has enabled each segment of the society to relate to a product within the income range. Better opportunities for growth Market segmentation can build sales. For example, customers can be encouraged to trade-up after being introduced to a particular product with an introductory, lower-priced product. Retain more customers Customer circumstances change, for example they grow older, form families, change jobs or get promoted, change their buying patterns. By marketing products that appeal to customers at different stages of their life (life-cycle), a business can retain customers who might otherwise switch to competing products and brands. Target marketing communications Businesses need to deliver their marketing message to a relevant customer audience. If the target market is too broad, there is a strong risk that (1) the key customers are missed and (2) the cost of communicating to customers becomes too high / unprofitable. By segmenting markets, the target customer can be reached more often and at lower cost. Advertisements relating to different paints of Nerolac Paints are on air each signifying a different target market, a different aspect of life. Gain share of the market segment Nerolac Paints is the market leader in the industrial market and gains due to economies of scale. Through careful segmentation and targeting, businesses can often achieve competitive production and marketing costs and become the preferred choice of customers and distributors. 6.4 Promotional Activities. a) Advertising: Kansai Nerolac made a beeline to cricket fever by advertising and booking ad spots on Set Max, the sub continental broadcaster for the IPL matches this summer, for IPL 4. The company has launched ‘Healthy Home Range of Paints that are safer lead free, odour free, low VOC (VolatileOrganic Compound) and eco-friendly. The brand ambassador endorses a wide range of advancedeco-friendlyproducts in the TV, print and outdoor commercials. The same ads have been telecasted in Chennai (Sun Network) in the regional language Tamil in order to remind and recall the brand value of Kansai Nerolac. Television campaign with Irfan Khan and Konkana Sen for Nerolac Impressions was done on popular channels of West Bengal. The campaign was redone to help build the brand saliency during this period. There were various other campaigns endorsed by Amitabh Bachhan which proved to be runaway success to name one -â€Å"Har Din Diwali â€Å"a promotional campaign aimed at the customer. b) Public Relations Kansai Nerolac has always been in the fore front for Public Relations, be it marketing or corporate relations. Kansai Nerolac was the first to initiate the dealers meet and painters meet. It comes up with new product launch activity also. Corporate relations include the famous Mumbai Marathon (17th Jan 2010) which carried an anti smoking message, with a logo on their T-shirts. As part of corporate social responsibility, Nerolac has been conducting health camps for needy people every year. c) Sales Promotions This includes the dealers meet and painters meet which help regularly to build up a good rapport with the dealers and painters. Promotional offers and schemes with gifts acts as the major sales promotional methods followed by Kansai Nerolac. Incentives to painters include the token exchanges. Foreign trips are also provided for the dealers who qualify in the promotional scheme parameters. Distribution of T-shirts and caps to the paints are also done. d) Other Services â€Å"Nerolac Assured Paint Service†: Designed to bring the Nerolac experience right to the consumers doorstep, is the service launched by Nerolac. Currently available in Mumbai, consumers can now relax while the Nerolac team takes over the entire paint job right from sourcing to execution. On consumer friendliness platter, the shade cards have been redesigned. The new look shade cards are not only eye catching and consistent in appearance but also try to make the process of shade selection for the consumer lot more interesting and convenient. Nerolac Home Stylers provides profession

We Must Work to Prevent Mass School Shootings Essay -- Mass Shootings,

There have been many horror stories in the news about mass shootings at schools. The public, and even the president of the United States, is asking if anything can be done to prevent these tragedies. There are many theories on why students kill their peers at schools; these range from increased violence in video games and movies to bullying troubles at school. Almost always, the perpetrator suffers from some form of mental illness (Khadaroo). Because of this, motives for these crimes are extremely difficult to discern. Although the theories for the causes of this dilemma are tenuous at best, the effects are very perceptible. Can anything be done to prevent these massacres? School shootings are a complex problem that cannot always be prevented, but there are a number of actions we can take to reduce the frequency and extent of the damage caused. These actions include placing more restrictions on firearms, creating detection programs for shooters, hiring more counselors for u nstable students, and placing guards or police in schools. School shootings are a serious problem, and a solution is needed in order to prevent these calamities. Although no one can be entirely sure what motivates teens to commit mass shootings, there are theories that must be examined to develop solutions. One theory states that there are ten factors that contribute to the likelihood of a teen committing murder. These factors include an unstable home life, being bullied at school, obsession with violent entertainment, being suicidal, involvement with drugs or alcohol, involvement with gangs or cults, and mental illness. Usually at least four of these qualities are present in homicidal teens (Khadaroo). While many of these causes stem from home lif... ... Works Sited "Arkansas District Arming More than 20 Teachers, Staff." Herald (Everett, WA): n.p. Jul 31, 2013. SIRS Issues Researcher. Web. 4 Oct. 2015. Khadaroo, Stacy Teicher. â€Å"Why Do Kids Kill? School Murders in Sparks, Danvers Revive Questions.† Christian Science Monitor. 25 Oct 2013: n.p. SIRS Issue Researcher. Web. 6 Oct. 2015. Ring, Ray. â€Å"Guns R Us.† High Country News (Paonia, Co) Vol. 39, No. 14 Aug. 6 2007:10-17. Sirs Issues Researcher. Web. 6 Oct. 2015. â€Å"School safety Timeline.† Leading Issues timelines, 2013. SIRS Issues researcher. Web. 4 Oct. 2015. â€Å"What Happened in Newtown, Connecticut? Eyewitness Accounts of Sandy Hook Elementary School Shooting.† WXYZ. N.p., n.d. Web. 5 Oct. 2015. Zarembo, Alan. â€Å"Teens Plotting Attacks Tend to Tip Their hand.† Los Angeles Times. 24 Dec 2012: A.1. Sirs Issues Researcher. Web. 6 Oct. 2015.

What Is a Franchise? Essay -- essays research papers

What Is a Franchise? Franchising is a form of business in which the owner, or franchiser, gives license to distribute products, services or methods of business to affiliated dealers, franchisees. In many cases franchisees are given exclusive access to a particular geographical area. The franchiser usually mandates uniform symbols, trademarks and standardized services. Thirty years ago franchising was a revolutionary new technology - a new and better way - a new and better way to retail goods, food products and services to the consumers. How was it greeted? The media called it a scam. Headlines were everywhere about how some little old lady lost her life savings to some flim flam franchise. Major fortune 500 companies were getting involved in franchising but these companies insisted that their names not be used in ads or magazine stories. Today franchising has turned into an $800 billion a year business. Experts estimate that today as much as one third of the goods and services in the U.S. are moved through franchising. It's hard to believe but franchising actually came within 11 votes of being outlawed by Congress of the United Sates of America. Essentially a franchise provides a tested formula for starting a business that has worked for others. It can save you from making costly errors, shorten your learning curve and help you make a profit more quickly. However, start-up costs are high and you are required to follow the company's specific procedures. The average f...

Oceanic Mythology

Oceanic Mythology Two classical cultures, Rome and Greece, both are well known to the world. Their mythology especially, because elements of their folk tales shape modern society. But, what about mythology originating in other parts of the world? Why are Roman and Greek culture such important sources of folklore? Seemingly unheard of stories from other regions of the earth harvest rich culture that hasn't diffused into modern culture as well as Greek culture yet provide intriguing stories on human life.Specifically, in Oceanic regions such as Polynesia and Melanesia hold stories have een told for hundreds of generations that are almost unknown in Western culture (Wikipedia). It's a travesty that such interesting tales of Oceanic life haven't become important to the rest of the world, but fortunately in these islands they have importance. In Oceania, particularly in the area of Polynesia oceanic people believed that ‘Forever', Darkness, and the Sea have always existed (Pantheon) . â€Å"Scholars believe that humans first migrated to Polynesia from Southeast Asia about 2,000 years ago.These people carried with them their mythological traditions about events, deities, and heroes† (mythencyclopedia). And thus, a tale of creation was cooked up. The tale starts with a giant Spider finding a giant clam, and crawling inside of it. It was extremely dark inside of the clam, but the spider managed to find a snail inside of the clam. The spider asked the snail to open the shell a bit, because it was so dark. The snail cracked open the mouth of the clam, and it became the moon shedding some light in the pure darkness.Another snail came to help the spider push the top of the clam's shell open further, and the sky was created, (and referred to as goddess Rangi). The spider then pushed open on the bottom of the shell, and the earth was reated, (referred to as a god, Papa). This is one version of the story that it told throughout Oceania. The other version of this s tory tells that a ‘supreme deity (Usually Po or 10) creates everything. Both versions however tell that Papa and Rangi create plants and animals, and â€Å"Papa Earth was a goddess, and Rangi Sky, a god, sister and brother. They cohabited and produced the first ancestors of all mankind† (pantheon).Mote-Yale In some islands in Oceania, a story tells that the earth was created after a rock fell into the sea, while other regions believe that a butterfly created earth from the sea. The stories vary due to location. For instance, in Tahitian mythology, the supreme creator deity was Ta'aroa who was born from a ‘cosmic egg'. He filled the world with all the creatures and things that are now found in it. Some Tahitians believed in Ta'aro granting supreme miracles, yet also being reason terrible things happen on Most islands located in Oceania however, base their mythology off of the same Gods.Haumia god of plants and vegetables, Tane god of forests, Tu god of war, Lono go d of heavens, and Pele god of fire are Just a few that reoccur throughout the history of Ocani'as mythology. (Mythencyclopedia). It seems to be a pattern that the civilizations near the ocean have creation myths all involving the sea. Just as areas with lots of snow would have legends regarding snow, and places with lots of trees would have tales about nature. Goddess, Rangi (ssqq) Moving onto different islands of Polynesia, the small islands of Samoa have many tales that provide morals and lessons to everyday life, including ‘The Tree of Life' (nzetc. ictoria. ac. nz). The story follows a Samoan woman Leutogitupaitea who marries Mote-Yale the king of Tonga. The Tongan king was previously married to a Tonagan woman, and they had a child together. The kings new wife was unable to conceive, and in a jealous rage murdered the baby. The kings Tongan wife came to realize what happened, and later the king was informed. â€Å"The King on being informed of the happening ordered the p eople to gather firewood and to burn the woman who had killed his child. He ordered her to be placed in the fork of a Fetau tree and the wood to be piled high round the tree.This was done and the fire lighted. The flames ascended and the woman was about to be consumed when thousands of flying foxes flew ver the fire and urinating on it extinguished the flames. The King then decided that the woman's life would be spared and he said, â€Å"this tree shall be called the Fork of Life, for a woman's life was saved on it. † I give back the woman her life, but she shall be taken to a desert Island and left there† (nzetc. victoria. ac. nz) Another tale told in Samoan culture is the The Long Toothed Devil of Falelima.People of Falelima, a small village in Samoa, told stories of a ‘devil' with long pointy teeth. The story tells that the devil (Nifoloa) died and that his teeth continued to grow and ventually grew into the near Island of Upolu. People were apparently bitten b y them as they continued to grow. The people all had strange sores that seemed to disappear after a while. These people who were ‘bitten' were referred to as â€Å"Nifoloa† (nzetc. victoria. ac. nz). Additionally, the people of Samoa tell a story about fire being brought to the islands.According to the ledged, there was a long period of time in Soma's history where there was no fire (hem. passagen. se). Ti'eti'e, an orphaned boy made the discovery of fire on the island inside of a cave where the earthquake god, Mafui'e resided. He had discovered the fire when stumbling across Mafui'e roasting a hog and stealing some him, Ti'eti'e grasped him by the arm with such strength that it twisted off! mLet me go! † he cried. â€Å"Let me go and I will give you my hundred wives. â€Å"0 â€Å"l don't want your wives,† Ti'eti'e responded. l want some fire. Let me take it with me or I'll twist your other arm â€Å"Take it! † answered Mafui'e, giving in. â€Å" If it goes out, you can rekindle it by rubbing two pieces of wood together. â€Å"‘ (hem. passagen. se) In the Far East region of Polynesia, Easter Island harvests many mysteries to the orld today. The island is almost midway between Chile and Tahiti, and discovered to be almost entirely made of volcanic rock (crystalinks). On the island, many stone statues/fgures (Moat) can be seen along the coastlines and in completely empty land.The Moat figures are usually what people associate with Easter Island. The Rapa Nuis people (natives to the island) carved them thousands of years ago (wikipedia). The fgures were often carved to honor a god or ancestor, and they served as a status symbol (wikipedia). â€Å"It was believed that the living had a symbiotic elationship with the dead where the dead provided everything that the living needed (health, fertility of land and animals, fortune etc. ) and the living through offerings provided the dead with a better place in the spirit world. (wikipedia) Easter Island Moat statues (deitchman)On the mysterious land, the origin of Easter Island is supposedly the Legend of Hotu Matua (crystalinks). According to the story, Hotu Matua was the first settler to Easter Island. Hotu Matua traveled to the island on a canoe with a colonizing party and made the island his kingdom, with his sons preceding him (wikipedia). The island was ruled for 1000 years by Matua's descendants, until Dutch explorers found the land in 1722 and claimed it for themselves, as white people usually do (wikipedia). There is considerable uncertainty about the accuracy of this legend as well as the date of settlement. Published literature suggests the island was settled around 300-400 CE, or at about the time of the arrival of the earliest settlers in Hawaiim (wikipedia). As far as deities and gods of the Rapa Nuis' culture, the most powerful and prominent is the Make-Make god. â€Å"On Rapanui (Easter Island) people believed in a ariety of god or Ã¢â‚¬Ë œatua', most prominent among the ‘atua' was the Creator God, Make- the creator of life to the Rapa Nuis people.His followers worshipped him through sea birds, because they believed his soul was reincarnated into them (astrology. richardbrown). His symbol was a man with bird like features, and he can be seen carved into various Moat on the island. Make-make's symbol carved onto volcanic rock in Easter Island. In Melanesia, Just north of New Zealand, the islands of Fiji were formed through volcanic activity that began 150 million years ago (wikipedia). â€Å"Oral story-telling is a opular and important pastime in Fiji that helps to keep alive the myths from the old religion, as well as legends about more modern fgures in Fiji's history' (go-flJi).One of the most told Fijian myth is their creation myth. A snake god, Degei had only a hawk as a friend. One day the hawk disappears and Degei becomes very lonely. He goes out in search for his friend, and comes across her bird's nest. There were two abandoned eggs left alone in the nest, so Degei took them to raise as his own. After weeks of nesting, the eggs finally hatched. To Degei's surprise, not two bird, but two humans emerged from the eggs. Degei raised the humans, grew vegetation in order to feed them and told them stories that revealed the nature of all things† (go-flJi).Later, whilst swimming in the ocean Degei stumbled across a tiny piece of land and created the village of Viseisei for the humans. This is believed to be the first Fijian settlement. He then creates the surrounding islands of Viti Levu, where he still remains in a cave. Degei waits in his cave for other souls to pass through, and he will either send them to paradise or into a deep dark lake to await punishment (go-flJi). Snake God Degei (Indianweekender) Aside from its sweet tales of creation, Fiji also has a bit of a dark past.The island was flooded with cannibalistic tribes in the mid-nineteenth century, most notoriously Ratu Ud re Udre's (go-flJi). He notably continued the practice cannibalism through Fiji's ceding to Great Britain, and ate nearly 900 people. The legends tell that after Udre Udre had been killed and buried, he had 872 stones placed around his tomb representing all of the people he had eaten. In conclusion, the Oceanic world is a complex one. With rich and diverse cultures thriving in tiny islands only miles away from one another. The archipelagos in Polynesia have mostly the same tales of creation, and the same gods.Melanesia compares greatly to Polynesian culture, with a few exceptions. With these shared beliefs and traditions, Oceanic life has united culture and history. The stories and legends of Fiji, Easter Island, Tahiti and Samoa are perhaps rarely ever passed onto other regions because of their location. These islands are almost isolated from the rest of world, so how could stories travel so far over thousands of miles of ocean? Other areas of the world also do not share much in co mmon with these islands like rt and weather, which makes their stories not relatable.But maybe, it's for the better. If there were no diversity and culture in the world, there would be no point of different continents. It would be almost like Pangaea all over again. Different languages, foods, clothing, weather, technology, and architecture are what keeps the world so interesting and worth living in. If we already knew everything life had in store for us,

Computers Science Essay

Living just for existence has never been the objectives of my life.I have always looked forward to get the best out of my life. As a student of Bachelor of Technology in E.I.E(Electronics&Instrumentation Engineering), I look to graduate study to widen my ken, which would facilitate in fulfilling my ambition of doing Master’s program in Computer Science Engineering. Technology and its myriad aspects fascinate me! Specifically the Computers stream that pervades all areas of business in today’s world. I have been interested in problem solving from a very young age, especially problems related to mathematics. Now that I have completed my bachelor’s degree, and working as a programming developer in Cloud computing Technology for 13 months,has made me to so fascinated for technology and moved my steps towards learning software languages.i feel pursuing masters in Computers would give me an ample scope in fullfilling my dreams as a good developer and have a research project in cloud computing. Deep in my heart, I feel this inordinate urge to do whatever possible within my reach for the less fortunate would take me forward in achieving my goals. Integrity, both in thought and action has meant everything to me. My strong set of value has helped me grow into a responsible citizen with a keen sense of duty. It has also furthered my thirst for newer horizon. This course is one of them. It’s a pathway to newer grounds, pivotal to both my professional and personal agenda. My objective for a master’s degree is to get involved in such a course which could help me in achieving my ultimate goal. I believe that a career in such a field in an intellectually stimulating academic environment will offer me an excellent way to contribute my bit to the life long process of development and dissemination of knowledge. I am fully aware of the kind of dedication and hard work needed, and I am confident of meeting the challenges. Interactions with your theoretical & technical expertise of the faculty and the environment in the University will add to my vision. Understanding this quest needs considerable persistence & an infinite capacity to learn. And if at all I can assure you of anything, it is my desire to learn, evinced by the fact, that I have always tried learning, whenever an opportunity presented itself at all points of my life Why Computers Science? I was thoroughly fascinated by the Computers and technology from my teenage days I always thought that computers was my career option as I was greatly influenced by my brother who is a successful person in this field .But for my undergraduate course I opted for the electronics and instrumentation due to the recession at that time because of which the future in computers was unclear. It was easy for me to go for electronics as it has been my subject of interest next to computers. I was introduced to the subjects C, Computer Organisation,Micro Processor& Micro Apllications, Java .Especially java in my 4th year of Btech and I started liking the subject instantly because during whole of my life I was amused with the OOPS concepts and its real time implementation in many domains,mobile applications. I wish to join the bandwagon in this field of study and would like to contribute something to it. It was only during my under graduate course that I discovered this to be an apt field of study that suited me and my passion for it grew much stronger and I felt reaching distances in this field is my destiny. so ,I have made ground myself and got successfully placed in multinational company(TCS). This is the place where i found myself and started developing penchant for programming and decided it as my career for future.As,I had my training in java and later my first project was on Cloud Computing technology,Salesforce( CRM tool) as a developer which has OOPS concepts with apex language as its programming core.My project was on insurance domain.I really felt that this is good opportunity to learn things and grabbed every opportunity to learn the concepts. As it was enterperneur tool , i had a good scope for analysing requirements and work accordingly to complete goals assigned to me on time . I had also pursued DEV 401 certification in Salesforce.This 13 months of job experience has made me to decide that programming would be my passion and decided have concrete skills in programming and decided to pursue masters in computer science. A thorough browsing through the web pages of your university helped me discover that your university is an ensemble of excellent faculty and innovative research facilities. An environment replete with extensive academic activity and a Master’s program at the cutting edge of every other sub-field further enticed me and motivated me to choose your university. I strongly feel that Masters in Computer Science Engineering Program from your University is a highly structured program because it provides the right balance between theory and practice.A premier seat of knowledge and information derived from the cream of intelligentsia coupled with excellent infrastructure is where I would get ample oppurtunities to apply knowledge and excel my programming skills to be a technical gem. I write to you with the earnest that my background and qualifications will be found suitable for admission to this prestigious program,Masters in Computer Science Engineering from your University. An assistantship besides providing financial support would give me an invaluable research/ teaching experience. I am keen to be a part of the student community at your esteemed university with suitable financial assistance. I am very much obliged to you for providing me with this opportunity to express myself.

“Art for heart’s sake” by R. Goldberg Essay

The text â€Å"Art for heart’s sake† was written by Reuben Lucius Goldberg, an American sculptor, cartoonist and writer, who was born in San-Francisco. Introduction: The action began with male nurse Koppel’s words for Collis P. Ellsworth, who didn’t want to drink his juice. Ellsworth was not an ordinary patient, he was a shopaholic in global case. If he buys something, he will suffer from heart attack. Complication: After that came a doctor named Caswell, who offered old Ellsworth to take up art and called a young student Frank Swain from the Atlantic Art Institute to make Ellsworth concerned with art. The old man didn’t make any progress in painting, actually he was an awful painter, but suddenly Ellsworth send his â€Å"god-awful smudge† picture named â€Å"Trees Dressed in White† to the Lathrop Gallery, the biggest art exhibit, and was awarded a prize. Falling action: The young student, male nurse and doctor congratulated him with w inning and recovery. Resolution: But suddenly Ellsworth said that he bought the Lathrop Gallery last month. The theme of the story is loneliness that influences on human’s behavior. It’s represented with Ellsworth’ behavior, his speech, his attitude to people and his attitude towards things that he buys. It is difficult to find out real theme of the story. Each of us can find his own cause and theme, because the author forces it upon the story. The story takes place in hospital room, art exhibition in the course of a few months. It’s represented with last words of Ellsworth that he bought the Lathrop Gallery last month. There seems to be an impression, that the author didn’t want a reader to see the setting, but to feel it. The author doesn’t show the setting of time directly, but it’s important because it helps the author to pierce the story with a humour. The conflict of the story is internal. The plot turns on loneliness of old Ellsworth that influences on his behavior and how he fill his inner emptiness. The chief episode is when doctor Caswell offered old Ellsworth to take up art. The development of the plot is not strictly chronological, because in the end of the story we find out that old Ellsworth bought the Lathrop Gallery, that means before he start to take up art. The plot is unified. The individu al episodes logically relate to one another. The plot is plausible. There are two main characters: Ellsworth and Swain, and two minor characters: doctor Caswell and male nurse Koppel. Old Ellsworth is protagonist and no one is antagonist, because old Ellsworth  develops through the whole story. He is dynamic and round character. And all the rest three characters are flat and static characters. The role of minor characters to show a reader what kind of person old Ellsworth is. The author uses indirect method of characterization by old Ellsworth actions and behavior. The actions of the characters are simply consistent and properly motivated. The author didn’t use so many stylistic methods. He used an irony in cases. For example in the end of the story we find out, that Ellsworth bought the gallery last month. And some simile, for example, the Swains’ comparison of Ellsworth’s picture to a salad. The language of the author is concrete, formal and literal. The message of the author is to be attentive with old lonely people. The central idea is to be more human, than give all your time for your work and you won’t be a lonely old human like Ellsworth. I think, it’s very impressive story that the author didn’t use as many stylistic methods as others, and he succeeded showing a reader the inner condition of this old lonely man Ellsworth. Not everybody can reach to the readers’ hearts without using such number of stylistic methods. It’s brilliant.