Li Ning Company Limited Organizational Background and Audit Assignment

Li Ning federation Limited Organizational Background and Audit - Assignment ExampleLi Ning has its headquarters in Beijing, the Chinese capital. According to its website, Li Ning has extensive presence in the entire body politic. It has reportedly a reliable engagement of retailers and manufacturers for its supply chain, and a host of franchise owners distributing the products. Li Ning, therefore, is well-entrenched throughout the country, and has probably perfected the art of trade and selling which have made the company successful in all its current businesses. The company started trading operations in 1989, the same year LI-NING was registered as a trademark. Since then, it has sponsored numerous sports delegations of China to various national and internationalist events, where the sponsored teams brandished their Li Ning sportswear. In 1993, the company started franchising its business operations, a strategic move that helped it reach its target commercialise in distant ar eas and remote provinces, thereby helping the company established its foothold in the countrys huge market for footwear and sports-related products. Li Ning is a multi-faceted business operation that is pro-active and a loss leader in the industry. It has its own research and development center, and a design center established in 1998. It is a proud company to claim that it is the first sports business in China to have implemented an endeavour Resource Program (ERP) system, a system which uses internet technology that integrates its supply chain with its internal operations.