Saturday, May 18, 2019
Comparing Manchester Airport to Starbucks
One of the aims of Starbucks is Global Responsibility. This is connatural to Manchester Airports aim Environmentally Friendly because Manchester Airport is planning to cut the amount of CO2 emissions and recycle much also Manchester Airport admit trio glazing windows for people who live very close to Manchester Airport so that they atomic number 18nt affected by the sound. Starbucks is intending to return 100% of their cups recyclable by 2015, also to string 100% of their coffees in high quality, to contribute over 1 million lion hours of community service by 2015, to make 100% of their coffees fair traded. Also Starbucks is aiming to reduce energy and water conservation plus, Starbucks staff cleans their equipments such as mugs, cups etc, so that its re-usable.These are similar because both of the company is planning to make the environment better by recycling plus they both care about other people and the planet because Manchester Airport is providing triple glazing windows, in assenting, Starbucks is paying their distantmers with fair trade. This shows that both of the company care about other people because they try something to customers so that its suitable in the condition they live in.DifferencesThey are also different because Manchester Airport runs unaccompanied in tertiary sector because they provide a service to people. Starbucks runs on entire sector primary, secondary winding and tertiary because they pay farmers to grow the beans so they are primary, they are in the secondary sector because they ridicule the beans into coffee, and they are in the tertiary sector because they cheat on the products and provide a service to customers.In addition there is also a big difference between both because Starbucks sells products such as coffees, rimy drinks, equipments etc. Also Starbucks produces its own product. Manchester Airport only rents out piazza to Airlines. Starbucks serves cold drinks, hot drinks, muffins and bar and more(prenomi nal) and they even trade cups with the Starbucks logo on it. Manchester Airport provides a service they have shops in the airport so that you can buy food and drinks. Plus on top Manchester Airports activities has a grand difference compared to Starbucks the only similarity is that they both work in the tertiary sector plus, they both provide a service to customers.Starbucks coffee company and Manchester airport are very different business so their activities are non similar at all. Starbucks activities involve selling more than just coffee they sell cold beverages, hot beverages and have a wide variety of different types of teas. Starbucks also sell merchandise such asWhich Business is bigger?Starbucks business is far bigger than Manchester Airport this is because Starbucks run internationally, Starbucks runs in more than 55 countries and they have 16,635 stores worldwide therefore, they are making massive profit worldwide and so they would need more staff to operate the busines s. Manchester Airport has only has one airport in Manchester, they are not an international business so they make slight profit and so they have less staff.CompetitorsCompetitors Manchester Airport Liverpool and HeathrowBoth of the companys competitors are similar because their tincts do exactly the comparable thing.Caf Nero and Costa cocoa is Starbucks rival runs in all of the sectors, pay their farmers with fair trade, provide coffee and recipes, provide cold drinks and sell equipment, for interpreter espresso machine and filter machine. Costa Coffee sells coffees such as espresso, cappuccino, Americano etc. These drinks are exactly the same as what Starbucks provide. However Caf Nero has a different theme which is used on its website, its very different compared to Starbucks, Caf Nero has a black basis on its website and the logo is just a plain blue rectangle box that says Caf Nero.This website doesnt panorama that appealing, because its very plain nor does it look posh. Costa Coffee website theme is a maroon background and a plain white logo saying Costa. Starbucks logo looks more nicer than Caf Nero and Costa Coffee because its not just plain its a circle logo that says Starbucks Coffee and on the centre it shows a coffee, the background of the website is cream and has a picture of a leaf at the back, the website is also well organised, its more far more easier to navigate therefore it would be more appealing to customers.I think that Costa Coffee wont be able to compete well against Starbucks because they only have 442 Stores and also Caf Nero has only 520 shops worldwide, whereas Starbucks has 16,635 Stores, Starbucks website looks far more organised and more expensive than both of their competitors therefore, I believe that Starbucks are successful on creation competitive.Liverpool and Heathrow Airport are just exactly same as Manchester Airport because they rent out space to airlines and provide a service to customers.Heathrow is Manchester Airports main UK competition because it has 5 terminals, more airlines fly from there, particularly great haul flights to the US with British Airports. To compete Manchester Airport could rent out to airlines for less money so that they try to gain more business with long haul companies such as continental thoroughgoing(a) Atlantic. Liverpool John Lennon Airport is main local competition they specialise in Budget Airlines such as Ryan air and Easy jet, therefore Manchester Airport has got to attract budget airlines. Qatar airlines fly from Manchester Airport. Manchester Airport has better run such as shops, restaurants etc. Heathrow Airport has 67 million customers every year, whereas Manchester Airport has only 53 Million customers every year.So I believe that Manchester Airport isnt that good at competing with other airlines, save they can improve by making more space so that more airlines can fly, and make more long haul flights and rent space to airlines for cheaper so that they get more airlines.
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