Just Do It Essay

Sharad Haksars middling Do It is part of his very moving series of pictures he calls blade Irony. This series portrays ironic juxtapositions of world-renowned brands combined with stakesing visuals. In this specific picture, Haskar shows Nikes famous Swoosh accompanied by its only when Do It aphorism on a wall acting as an advertisement someplace in India. On the wall next to the ad, a young son is urinating as a little dog looks on. At first a savour of excitement comes over the viewer because of Nikes gravid media heading and its ties to athleticism.The boy urinating next to the slogan seems to then invoke a feeling of humor. These emotions soon give way, however, to a much deeper and serious analysis. Soon function and wittiness turn into anger and sadness as the details of the learn slowly come forward. Born in India, Sharad Haksar was probably accustomed to eyesight this kind of situation day in and day out. For this reason, Haksar was surely aslope in the way tha t he definitely had some kind of nauseate with companies like Nike. He is move to appeal to the same audience Nike would be trying to attract in their advertisements.This would be, for the most part, young and active concourse anywhere from the ages 15-40. More than that, he is also trying to appeal to anyone who has an interest in photography, ad, and the worldwide problem of worker exploitation. He finished up his collection of photos entitled Brand Irony in 2006. These photos were meant to show big-market companies advertising in ironic situations and/or places. In this specific photo, his frustration with large corporations exploiting their workers seems to be the focal point.Nike is a world power when it comes to brand imagery, and their except Do It slogan is as recognizable as any. By feature the first glance humor of a boy urinating on a wall, with the more profound message hidden deeper inside the photo, Haksar creates a shiny image that begs to be understood. Many h uman beings see Nike as a model company, one that is al ways progressing its craft, and constantly trying to better its products. Haksar realizes this, and he wants to shed some light on the other side of the business.He wants to show how huge commercial businesses like Nike affect the countries and communities in which they carry their trades. Nike has been at the forefront of sweatshop controversy in India, and the dirty and grimy compass of the image appeals to this controversy. The bonnie Do It slogan, rather than being the upbeat, creative act upon it usually is, is now portrayed in a much darker light. In Indonesia totally, 30% of circumstanceory workers were reported as being verbally abused, with other 2. 5% experiencing unwanted fondling (Dukcevich).In Honduras, two Nike subcontractors closed fell their plants, pushing 1,800 natives out of work. It didnt stop there, though. In complete slue for Hondurian law, they refused to pay the $2 million in severance that was rightfully owed. Nikes factory to factory competitiveness creates an ultra-competitive environment that drives down wages and gives factory owners virtually no choice nevertheless to disrespect workers basic rights (Green admit). The motto Just Do It is supposed to cast anger over the viewer, as it is clear that this is not an option to these people life will never grant them the chance to and do it.Haksar is trying to bring thought to the poverty-laden countries that big companies exploit to inexpensively run their large factories. He is trying to show that these disadvantaged humans slave over products that they cannot and probably never will be able to have. This underprivileged boy and the rest of this familiarity atomic number 18 living a life that doesnt allow them to Just Do It, the opportunities just arnt there. They lead a life of assay to survive on insufficient paying jobs, some even as factory line workers in one of Nikes 1000 factories worldwide.It is not unus ual for these workers, most of the time women and children ages 10-24, to work 13-hour shifts and come home with a meager $1. 60. This fact becomes staggering when one takes into account that the average stripped-down living wage in most of the third world countries that house Nike factories is somewhere just about $3. 00 to $5. 00 a day (Braddock). Exploited workers in these factories postulate no chance of living any kind of lifestyle Nike promotes, but rather become the impoverished human beings that are the face of third-world countries around the globe. The boy in the picture that at first seemed so queer is in fact without hoes or a shirt.He is clearly barren and the littered ground he stands on emphasizes this. A sense of condole with is immediately taken up for the boy, as he cannot even afford to put a pair of shoes on his feet, let alone the ones Nike advertises. Then the focus shifts to the dog. The dog that at first seemed cute and proportionate prancing next to t he boy, now seems ragged and undersized. As the powerful, commenting images slowly unfold from Haskars photo, the picture transforms from just an advertisement to a much more minute view of Nikes world-power franchise.He is trying to invoke a sense of guilt and remorse in his audience for their participation in get Nikes products. Moreover, a sense of anger is supposed to be instilled in the viewer, caused by Nikes insistence on advertising in countries where just a miniscule part of the population has the means to buy their products. In this sense, Haksar is appealing to his audience to recognize where and how Nikes products are being made. The mental hospital in brand imagery Nike has brought to the commercial world is unparalleled.The Swoosh and the Just Do It slogan are reminders that Nike sits in the top of its class when it comes to advertising. Sharad Haksars stunning Nike image in his Brand Irony series is a comment on this advertising and also an insight into how the pro ducts they market are produced. The image comes off, at first, just to be a humorous painting of a boy urinating on a wall, but in fact is trying to shed light on the cruel and inhumane ways workers are exploited by companies like Nike. What the general public sees is Nikes innovation and their leadership in their industry. What they dont see are images like this.