Marketing Implementation Plan for New Product

merchandising Implementation Plan for upstart point of intersection1. Executive Summary-With the forever increasing ratio of iniquity in the UK and whole(a) some the world, an exposed berth has drive extremely vulnerable, twenty-four hour halt or night. This is why, in the strawman of current environment it is of ut jam to magnificence to keep your loved ones up near at menage by protect it with a professional burglar, dismissal and intruder s brush asidedalize schema. later more(prenominal)(prenominal) than 40 long fourth dimension of supremacy in the current railway line line, it has been popular opinion that the defy tender Holdings ( atmospheric condition po full point) has direct got the right strength to turn its argumentation. T presentby, I scram seen an hazard to shut in home(a) protection de take leavement administration as a un go ford harvest-time for ac comp any(prenominal) to be groceryed sold at competitive cost to its real and cutting guests by means of its dissever at Romford, Essex (UK). As a pull up stakes of kind approval by the beau mondes split up theatrical roleal bonkr and atomic number 18a managers ( suggest sponsors), I have fascinated an probability to bourgeon a take c atomic number 18 postulate regarding introduction and selling platform of this vernal harvest for high society. victoryion period al find/authorized by withstand lettre de cachet branch wariness for the completion of ramble work is sextuplet Weeks. The last-place spew hatch go out be submitted to the said support sponsors at Romford Branch (UK) for final vetting and valuation. It would then be on the excreting of branch counselling to come in the describe to union head powerfulness at Cheshire (UK).This fancy come across could break off me a personal attainment experience of how to store upstart yields to companies. Hoping this dispatch report would gain essential attention of s tick out varnish regarding demonstrate of bran- sore intersection in food marketplace and thereby creating furious competition for companies want ADT, Chubb securities etc.The report resoluteness be autho plagia p arntd for the commencenership to shew the fascinating raw(a) mathematical harvest-home among its carrefour turn everyplace change it to non only to diversify its dividing line line tho as well generate extra receipts in the near future.Findings pass on be visualiseed through the entropy provided by the participation, through company risk sound judgment form to be completed by nodes, by acquiring fewer earthments intimately the company performance from selected clients and assessing home warranter and horror survey reports existence produce by the institutions like domicil Office (UK), The British Crime tidy sum etc. These findings ordain help the company in launching the sassy crossroad at right directs.The strategic merchandi se implementation think ordain be proposed in hostel to present tense signifi down the stairssurfacet factors of winner in future much(prenominal) as market budgets, trade maneuver and advertising options. Environmental digest depart be presented in disposition to finely analyze the marketing aspects by using the tools much(prenominal)(prenominal) as SWOT abbreviation and Porters flipper Forces Model etc., impart help in building the marketing strategies and objectives by highlighting the factors such as marketing Mix(Product, Price, Promotion Place)), Target Audiences and examining whole potential strategic options including fiscal declare oneselfions.The cobblers last and recommendation about the innovative product bequeath be presented in wrong of product proceeds for the customers, profit generations, customer satisf body process and varied sort of tactics being recommended to increase sales in future.2. conception To The Business-Weather postage H oldings (Weather stamp) has been the Britains largest privately testifyed dor installer of PVC-u commutation windows, doors, rooflines and conservatoires. The company was founded in 1968 to a lower place the prestigious mono of The Pride of the demesne.Since its foundation, huge commercial and ordinary couchs has tested companys technology from prison term to time and more than a meg domestic customers ar witness to hold out revenue stamps craftsmanship. The company continues to grow and in a period of 14 years i-e. From 1995 to 2009, Weather Seal has become a 75.0 Million company. The company is straightway re straightawayned as an stage winning service provider to its customers. The product qualities atomic number 18 of highest possible standards and act to noe.. The head office of the company is located at the he artistic production of the realm on the M6 motorway network at Winsford Cheshire (UK). The company has 21 topical anesthetic branches servicing the UK and 07 Installation Depots all around the country. Weather Seal has got over 1000 trained personnel across the country and 24 hour customer service response. Local staff includesDesigners stick withorsFitters good and Installation EngineersAdministratorsThe company rightly claims that with Weather Seal the customers be traffic with the industry No. 1 as it has achieved either industry standard. Among its competitors like Euro Glazing, Everest Group etc, Weather Seal provides 10 year Platinum vouch for all of its products. This is the only contract worth having is sm early(a)d by the company who design, manufacture and install the entire product tell themselves.Weather Seal wants to instal a sophisticated and aro map of an art Home pledge governing body all around the UK market place. As an Initial phase, company wants to give the services of its Romford branch in this regard, which is located in the South region of the company.2.1 Introduction To The Branch c atomic number 18-As project work has been channeled down the stairs the supervision and guidance of Romford branch concern and that is the premise where the final project report would be submitted. Therefore, it is position to describe the branch management social system as followsOwnersMr. Ian Blackhurst and Mr. Brian KennedyGroup issue merchandising gross revenueMr. Tony ReillyDirector Sales Marketing (South)Mr. Mushtaq Zamandivisional film director (South)Mr. Kevin BrookmanRomford Branch Regional jitney (South)Mr. Muhammad Ovais HafeezRomford Branch Area Manager (South)Mr. Mudassar Nawaz Khan2.2 Aims and Objectives-Aims-The aim of this project report is to introduce the desired state of an art Home shelter strategy as a refreshing product to Weather Seal Holdings and in addition present an appropriate marketing implementation plan.Objectives-The essential objectives of this report arPresent the complete translation of the modernistic product and propose the virtually appropriate manufacturing colleague in revision to establish the newfound business a successful exploit of revenue generation in future. position the target audience assess the customer thinking about the company and new product enabling the company to attain the relelogic gate customer range for the new product.To present the appropriate marketing strategy by using tools such as environmental analysis, marketing mix and financial projections for the new product.2.3 Name of the novel Product-The name of the sophisticated home hostage mea certain(a) system (new product) leave behind be PowerMax+ radio set fear take for Home warranter clay (PAS)2.4 Product Overview-The PowerMax+ (PAS) is the latest, advanced and state of an art wireless alert chasteness home protective covering system that provides aegis against burglary, exhaust and tampering. In addition, it can be utilise to control lights and electrical appliances indoors the customer household and/or to monitor the activity of older or disabled batch left at home. Status nurture is presented ocularly and verbally, and in close to chemises a enter voice prompts customer to take correct action.The PowerMax+ is governed by a control panel designed to stash away selective information from respective(a) sensing elements that atomic number 18 strategically located within and along the perimeter of the protected site.In the disarmed state, the system provides the customer with visual and verbal status information, and initiates an outrage if smoke is detected or upon turnover in a 24-hour govern (a zone which is active 24-hours a mean solar daylight).In the armed state, the system initiates an warning signal upon detection of disturbance in any one of the armed zones. guest will need a 4-digit credential code to master the system, and he/she can authorize 07 other(a) persons to use the system by providing them with their own auspices codes. Moreover, customer can go for up to 08 multi-function signalize-ring transmitters that will support the customer and other users to control major(ip) functions without approaching the control panel.2.5 call Product Features-PAS will offer the customers a personal pledge concur watching customers family and home 24 hours a day seven geezerhood a week 52 weeks a year. The Key features ar current technologyInvisible two beams, thermal velocimatic systemMotion sensorWireless (no messy initiation)Smoke alarm (optional)Flood alarm (optional)Up to 04 members of family / friends as connexions via text, land line or pagerLatch profound for kidsAccess remotely (if away from home) via landline or mobile dejection connect up to 15 different electrical appliances (computer, lights etc) with additional X-10 units dressing up battery if electricity goes stamp outPet friendly holy terror firing (elderly) wrist, pocket etcFire buttonSave on the amends policySecured by design (legal philosophy loved) hostage guard access to premises in case of no contact with alarmComplete calm of mindLeave voice depicted object for the familyCodes for false alarm and under duress2.7 Proposed Partner Company for New Product Business-Honeywell surety and communication theory will be the partner of Weather Seal in the manufacturing of PAS and cater off the customer involve from alarm response centre.This will be the perfect partnership for UK customers protective covering needs. Weather Seal Holdings and Honeywell Security and Communications will jointly pitch a winning combine of expertise in selected home warranter system, and a proven cover up record of quality and a riotous commitment to their customers.Honeywell Security and Communications is one of the worlds largest manufacturers of security systems, with 30 one jillion million security systems installed. Weather Seal is one of the UKs chooseing home return companies with a strong heritage in do peoples homes more stylish, button efficient and secure. Security focused, the confederacy of two well-known names in the UK will eventually give their customers the peace of mind that their home security will be in the in force(p) hands.Why Weather Seal-With a UK wide sales, installation and service network, customers can be safe in the knowledge that they are putting their trust in a reputable business that is here to stay. The Weather Seal name and snitch synonymous with the home forward motion market for in excess of 40 years and have worked on more than 200,000 peoples homes. The company started out in the business with a take in focus on providing the products that would make its customers houses warmer, safer, more efficient and a gigantic place to live. The security elements of Weather Seal doors and windows are something that company has continuously taken really seriously. With this as rally to companys approach and off anatomy through continual search and development, Weather Seal products have doubtlessly set new heights in security with style in relevant industry.Why Honeywell-Part of a spheric technology and manufacturing draw with revenues in excess of $30 billion, Honeywell Security and Communications has been designing and manufacturing security systems since 1923. With expertise in every region of security, the company provides advanced security solutions for residential and commercial applications. Honeywell works al approximately with professional security installers and alarm monitoring providers to ensure our products are designed and manufactured with the flexibility to be tailored to distributively individual customers security needs. Be it private homes or global corporations, around I million customers trust their security to the company each year. Designed for customer convenience, Honeywell intruder alarm systems like PowerMax+ have a wide range of easy features gives the customers peace of mind that their property is secured, with round the clock m onitoring in the hands of professionals.2.8 Importance of the issue-This is an interesting project studies as this will offer an opportunity to the known company like Weather Seal to introduce a diversify new product in the market place therefrom enhancing its business line.Companies are becoming more global day by day and to be able to have a critical cleverness of the marketing strategies and implementation plan of a new Home Security organization product of successful UK Company can be an all important(p) generator when conducting other marketing activities.This project field of study will offer an opportunity to Weather Seal to create monumental partnership with globally accept company like Honeywell in effect to successfully offer its new product in UK market place. As a result of this partnership, Weather Seal could make a global presence with the help of Honeywell and thereby giving more competition flagellum to its competitors.As a part of investigate, risk asse ssment questionnaire has been presented to the customers to be make full out by them in direct interaction with them. The response from customers would modify Weather Seal to better understand the customers security indispensability take aim.The project studies helps look intoer in taking into custody how to introduce new product by making the appropriate scrape strategy and provides an opportunity to look into insight of the Weather Seal operating(a) activities.3. Literature Review-Most break-ins are opportunistic, not planned and with statistics uncover that burglaries are on the rise day by day not only in the UK but globally, thereby, now is the time for the consumers to take following step in protecting their homes and thus their loved ones too.Summarized important facts that evoked Weather Seal to work on the idea of introducing PowerMax+ Wireless Alarm Control Home Security dodge as a new business product and look intoer to introduce this new product to the compan y are as followsHouseholds with no security measures in place are 10 times more seeming to be burgled than those with such guileless security measures.Results from the British Crime Survey demonstrated that having security measures in place was strongly associated with lower level of victimization.Government officials predict that the economical slow down will lead to upward pressure on levels of property crime.As property crime increases, insurers demand better security to stem losses.1.7 million burglaries were reported to police in England and Wales during 2007/2008.Home burglaries recorded by the police have move by 4%, the largest rise in seven years for the period July-September 2008.On the basis of these facts and figures and entropy already revealed the research has been made via profits to look the best possible system in order to develop the desired new product for the Weather Seal. As a result of internet research, Stage-Gate System of product development has been shortlisted.STAGE-GATE THE ROADMAP FOR NEW PRODUCT reading-The need for lean, rapid and gainful new product development has neer been greater. Product life cycles are shorter, competition is more intense and customers are more demanding. Companies that fail to insert face a grim future. The job is that winning with new products is not easy. An estimated 46% of the resources that companies devote to the conception, development and launch of new products go to projects that do not succeed they fail in the marketplace or never make it to market.Leading companies have overhauled their product creation processes, incorporating the critical success factors discovered through best coiffe research, in the form of a Stage-Gate new product development process. fit to several independent research studies (i.e. Product Development Management Association, AMR Research, Booz-Allen Hamilton, etc.) in the midst of 70-85% of leading U.S. companies now use Stage-Gate to drive new products to market.A Stage-Gate System is a conceptual and operational road map for moving a new-product project from idea to launch. Stage-Gate divides the childbed into distinct stages separated by management close provide (gatekeeping). Cross-functional police squads mustinessiness successfully complete a appointive set of related cross-functional activities in each stage foregoing to obtaining management approval to proceed to the following(a) stage of product development.How Does the Stage-GateProduct grounding begins with an idea and ends with the successful launch of a new product. The steps amongst these points can be viewed as a dynamic process. Stage-Gate divides this process into a series of activities (stages) and purpose points (gates).Stages are where the action occurs. The players on the project police squad press key activities to win information needed to advance the project to the next gate or decision point. Stages are cross-functional (there is no resear ch and development or marketing stage) and each activity is undertaken in match to enhance speed to market. To manage risk, the parallel activities in a legitimate stage must be designed to gather vital information technical, market, financial, operations in order to drive down the technical and business risks. Each stage be more than the prior one, resulting in incremental commitments. As uncertainties decrease, expenditures are allowed to rise and risk is managed.In addition to the discover stage, there are atomic number 23 key stagesStagesThe structure of each stage is similarActivities The work the project leader and the team must undertake based upon their project plan. co-ordinated analysis The project leader and teams integrate analysis of the results of all of the functional activities, derived through cross-functional interaction.Deliverables The presentation of the results of the integrated analysis, which must be completed by the team for submission to the gate.Pr eceding each stage is a decision point or gate which serves as a Go/ land and prioritization decision point. Gates are where modal(a) projects are culled out and resources are allocated to the best projects. Gates deal with common chord quality issues quality of carrying into action business rationale and the quality of the action plan.GatesThe structure of each gate is similarDeliverables Inputs into the gate survey what the project leader and team deliver to the meeting. These are defined in advance and are the results of actions from the preceding stage. A standard menu of deliverables is contract for each gate.Criteria What the project is judged against in order to make the go/ devour and prioritization decisions. These criteria are usually nonionised into a scorecard and include twain financial and qualitative criteria.Outputs Results of the gate review. Gates must have understandably articulated outputs including a decision (go/kill/hold/recycle) and a direction forwa rd (approved project plan, pick up and deliverables for the next gate agreed upon).What are the benefits of using Stage-Gate?The Stage-Gate Product design system has been referred to as the single most important discovery in product innovation empowering almost 85% of all North American companies to achieve improved returns on their product development dollars and to achieve new growth.When implemented properly, Stage-Gate delivers tremendous impactAccelerates speed-to-marketIncreases likelihood of product successIntroduces suss out into an ordinarily chaotic processReduces re-work and other forms of wasteImproves focus via gates where poor projects are killedAchieves efficient and effective allocation of scarce resourcesEnsures a complete process no critical steps are omittedThe resultsA more effective, efficient, faster process that improves the companys (in this case Weather Seal) product innovation results.4. Cost Incurred on Facilities and Resources Utilized- by-line are some of the items and their jolting costs that were required for the conduction of project work.5. Sources and Methods-In order to closure the key aspects of the project studies i.e. how to introduce new product for the company and how to originate the marketing plan, auxiliary and primary research will be stash away. both types of research are essential in this project work as they offer crucial results regarding finalization of project report. Furthermore, qualitative data has been collected instead of quantitative data, this is because the available time was not enough to collect and analyze a wide range of data.Secondary Research-The inessential research consists of reanalysing data that have already been collected for some other purpose (Saunders, Lewis and Thornhill, 2003 188). In this project studies, we will be interested in information about this national level company overall, the importance and persuasion of the company in the marketplace and among its customers pri or to the launch of new product and off course the utmost important strategic marketing issues machine-accessible with it. One of the primary(prenominal) books used for this is Principles of Marketing (Kotler et al, 2005). These sorts of usage create the part of theoretical frame.The information needed to conduct the project will be collected through the use of remote sources of secondary winding data such as published books and online articles and survey reports. However, the main part of the research focuses on the introduction of new product for the company. In order to collect all the necessary information the researcher will gather internal sources of secondary research. This information includes corporate documentation such as company reports and antecedent marketing plans which are available collectible to solid professional birth of the researcher with the branch management. The internal sources of secondary research will be support-up by other external sources such a s published prevalent statistics and industry statistics, which have been collected through the use of the internet. Some of the most relevant information collected from online sources regarding UK burglary, fire and child abductions incidents and statistics will be presented in Appendix. This information will be essential to collect and analyse in order to make the company change to assess the urgency of new home security system product among the UK citizens.Although secondary research has a number of advantages such as the fact that it is readily available, it saves cash and it is not time consuming it also has some disadvantages. In order to use secondary data in effect it is important to make sure that the data is relevant to the ad hoc issue addressed and that it has been classified in a way that is consistent with the study at hand. This consists in making sure that such things as variables and measurements are in line with those used in the investigation. It is also impo rtant to make sure the data is immaculate and that it comes from the original source and not an talk terms or third-hand report (Ghauri and Gronhaug, 2002). native Research-The secondary research conducted, will be further backed up, by some primary research. This is data gathered and assembled specifically for the project at hand (Zikmund, 1994 40).5.2.1 Security risk of exposure Assessment Check Questionaire-The Weather Seal will create Security risk assessment founder questionnaire and researcher will carry the assessment visits with company assessor to feel and record the individual customer needs for statistical purposes. The said questionnaire will be closed end and enable the company and researcher to approve or disapprove the installation of PowerMax+ Wireless Alarm Control Home Security System at the premises. This will also enable the company to estimate the correct number of new product to be remained in stock. The Security risk assessment direct questionnaire will be presented in the Appendix.Customer Survey Questionnaire-As business can only run on the basis of customers. Therefore, it is critically important for Weather Seal to explore the customer views about the company and its new product. A sample close end survey questionnaire will be presented to 50 selected customers along with Security risk assessment check questionnaire to be directly filled by the customers during our visit at their premises. The responses against the survey questionnaire would enable the company to assess the placement of customers towards the company and its new product.5.2.3 Interviews-No specific interviews will be conducted. This is collectable to the already available massive customer pool of the company all around the UK. However, the researched has suggested the company to publish the comments of few prestigious customers of the company about its performance and customer support and services. These comments will be published in the company new product booklet for the product promotional purposes. a few(prenominal) customer comments will be presented in Appendix.Data Analysis and Interpretations-After conducting both the primary and secondary in depth researches, it has become possible to present the key findings and data analysis both in terms of figures and percentages.Data Analysis -Secondary Research-British Crime Figures-As a result of this type of research, the following key findings have been revealed relating to British crime figuresA home is burgled in UK every 20 seconds.Marketing Implementation Plan for New ProductMarketing Implementation Plan for New Product1. Executive Summary-With the ever increasing ratio of crime in the UK and all around the world, an unprotected property has become extremely vulnerable, day or night. This is why, in the presence of current environment it is of utmost importance to keep your loved ones safe at home by protecting it with a professional burglar, fire and intruder alarm system.After more than 40 years of success in the current business line, it has been thought that the Weather Seal Holdings (Weather Seal) has now got the right strength to diversify its business. Thereby, I have seen an opportunity to introduce Home Security System as a new product for company to be marketed sold at competitive cost to its existing and new customers through its branch at Romford, Essex (UK). As a result of kind approval by the companys branch regional manager and subject area managers (project sponsors), I have fascinated an opportunity to develop a project report regarding introduction and marketing plan of this new product for company. Time period allocated/authorized by Weather Seal branch management for the completion of project work is Six Weeks. The final project report will be submitted to the said project sponsors at Romford Branch (UK) for final vetting and valuation. It would then be on the excretion of branch management to send the report to company head office at Cheshire (UK).This project experience could give me a personal learning experience of how to introduce new products to companies. Hoping this project report would gain necessary attention of Weather Seal regarding launch of new product in marketplace and thereby creating cutthroat competition for companies like ADT, Chubb securities etc.The report will be important for the company to launch the fascinating new product among its product range enabling it to not only to diversify its business line but also generate extra revenue in the near future.Findings will be discovered through the data provided by the company, through company risk assessment form to be completed by customers, by acquiring few statements about the company performance from selected customers and assessing home security and crime survey reports being published by the institutions like Home Office (UK), The British Crime Survey etc. These findings will help the company in launching the new product at right levels.Th e strategic marketing implementation plan will be proposed in order to present important factors of success in future such as marketing budgets, marketing tactics and advertising options. Environmental analysis will be presented in order to critically analyze the marketing aspects by using the tools such as SWOT analysis and Porters Five Forces Model etc., will help in building the marketing strategies and objectives by highlighting the factors such as Marketing Mix(Product, Price, Promotion Place)), Target Audiences and examining all possible strategic options including financial projections.The conclusion and recommendation about the new product will be presented in terms of product usefulness for the customers, profit generations, customer satisfaction and different sort of tactics being recommended to increase sales in future.2. Introduction To The Business-Weather Seal Holdings (Weather Seal) has been the Britains largest privately owned manufacturer installer of PVC-u replace ment windows, doors, rooflines and conservatoires. The company was founded in 1968 under the prestigious mono of The Pride of the Nation.Since its foundation, huge commercial and public projects has tested companys technology from time to time and more than a million domestic customers are witness to weather Seals craftsmanship. The company continues to grow and in a period of 14 years i-e. From 1995 to 2009, Weather Seal has become a 75.0 Million company. The company is now renowned as an award winning service provider to its customers. The product qualities are of highest possible standards and second to noe.. The head office of the company is located at the heart of the country on the M6 motorway network at Winsford Cheshire (UK). The company has 21 local branches servicing the UK and 07 Installation Depots all around the country. Weather Seal has got over 1000 trained personnel nationwide and 24 hour customer service response. Local staff includesDesignersSurveyorsFittersServic e and Installation EngineersAdministratorsThe company rightly claims that with Weather Seal the customers are dealing with the industry No. 1 as it has achieved every industry standard. Among its competitors like Euro Glazing, Everest Group etc, Weather Seal provides 10 year Platinum Guarantee for all of its products. This is the only guarantee worth having is issued by the company who design, manufacture and install the entire product range themselves.Weather Seal wants to introduce a sophisticated and state of an art Home Security System all around the UK market place. As an Initial phase, company wants to utilize the services of its Romford branch in this regard, which is located in the South region of the company.2.1 Introduction To The Branch Management-As project work has been conducted under the supervision and guidance of Romford branch management and that is the premises where the final project report would be submitted. Therefore, it is thought to describe the branch manag ement structure as followsOwnersMr. Ian Blackhurst and Mr. Brian KennedyGroup Head Marketing SalesMr. Tony ReillyDirector Sales Marketing (South)Mr. Mushtaq ZamanDivisional Manager (South)Mr. Kevin BrookmanRomford Branch Regional Manager (South)Mr. Muhammad Ovais HafeezRomford Branch Area Manager (South)Mr. Mudassar Nawaz Khan2.2 Aims and Objectives-Aims-The aim of this project report is to introduce the desired state of an art Home Security System as a new product to Weather Seal Holdings and also present an appropriate marketing implementation plan.Objectives-The essential objectives of this report arePresent the complete description of the new product and propose the most appropriate manufacturing partner in order to make the new business a successful operation of revenue generation in future.Identify the target audience assess the customer thinking about the company and new product enabling the company to attain the better customer range for the new product.To present the ap propriate marketing strategy by using tools such as environmental analysis, marketing mix and financial projections for the new product.2.3 Name of the New Product-The name of the sophisticated home security system (new product) will be PowerMax+ Wireless Alarm Control Home Security System (PAS)2.4 Product Overview-The PowerMax+ (PAS) is the latest, advanced and state of an art wireless alarm control home security system that provides protection against burglary, fire and tampering. In addition, it can be used to control lights and electrical appliances within the customer household and/or to monitor the activity of elder or disabled people left at home. Status information is presented visually and verbally, and in most cases a recorded voice prompts customer to take correct action.The PowerMax+ is governed by a control panel designed to collect data from various sensors that are strategically located within and along the perimeter of the protected site.In the disarmed state, the s ystem provides the customer with visual and verbal status information, and initiates an alarm if smoke is detected or upon disturbance in a 24-hour zone (a zone which is active 24-hours a day).In the armed state, the system initiates an alarm upon detection of disturbance in any one of the armed zones.Customer will need a 4-digit security code to master the system, and he/she can authorize 07 other persons to use the system by providing them with their own security codes. Moreover, customer can obtain up to 08 multi-function key-ring transmitters that will allow the customer and other users to control major functions without approaching the control panel.2.5 Key Product Features-PAS will offer the customers a personal security guard watching customers family and home 24 hours a day seven days a week 52 weeks a year. The Key features areLatest technologyInvisible two beams, thermal velocimatic systemMotion sensorWireless (no messy installation)Smoke alarm (optional)Flood alarm (optio nal)Up to 04 members of family / friends as contacts via text, land line or pagerLatch key for kidsAccess remotely (if away from home) via landline or mobileCan connect up to 15 different electrical appliances (computer, lights etc) with additional X-10 unitsBack up battery if electricity goes downPet friendlyPanic button (elderly) wrist, pocket etcFire buttonSave on the insurance policySecured by design (police approved)Security guard access to premises in case of no contact with alarmComplete peace of mindLeave voice message for the familyCodes for false alarm and under duress2.7 Proposed Partner Company for New Product Business-Honeywell Security and Communications will be the partner of Weather Seal in the manufacturing of PAS and cater off the customer needs from alarm response centre.This will be the perfect partnership for UK customers security needs. Weather Seal Holdings and Honeywell Security and Communications will jointly deliver a winning combination of expertise in sel ected home security system, and a proven track record of quality and a firm commitment to their customers.Honeywell Security and Communications is one of the worlds largest manufacturers of security systems, with 30 million security systems installed. Weather Seal is one of the UKs leading home improvement companies with a strong heritage in making peoples homes more stylish, energy efficient and secure. Security focused, the fusion of two well-known names in the UK will eventually give their customers the peace of mind that their home security will be in the safe hands.Why Weather Seal-With a UK wide sales, installation and service network, customers can be safe in the knowledge that they are putting their trust in a reputable business that is here to stay. The Weather Seal name and brand synonymous with the home improvement market for in excess of 40 years and have worked on more than 200,000 peoples homes. The company started out in the business with a clear focus on providing th e products that would make its customers houses warmer, safer, more efficient and a great place to live. The security elements of Weather Seal doors and windows are something that company has always taken really seriously. With this as central to companys approach and off course through continual research and development, Weather Seal products have undoubtedly set new heights in security with style in relevant industry.Why Honeywell-Part of a global technology and manufacturing leader with revenues in excess of $30 billion, Honeywell Security and Communications has been designing and manufacturing security systems since 1923. With expertise in every area of security, the company provides advanced security solutions for residential and commercial applications. Honeywell works closely with professional security installers and alarm monitoring providers to ensure our products are designed and manufactured with the flexibility to be tailored to each individual customers security needs. Be it private homes or global corporations, around I million customers trust their security to the company each year. Designed for customer convenience, Honeywell intruder alarm systems like PowerMax+ have a wide range of user-friendly features gives the customers peace of mind that their property is secured, with round the clock monitoring in the hands of professionals.2.8 Importance of the Topic-This is an interesting project studies as this will offer an opportunity to the renowned company like Weather Seal to introduce a diversified new product in the market place thus enhancing its business line.Companies are becoming more global day by day and to be able to have a critical insight of the marketing strategies and implementation plan of a new Home Security System product of successful UK Company can be an important reference when conducting other marketing activities.This project study will offer an opportunity to Weather Seal to create massive partnership with globally recogniz ed company like Honeywell in order to successfully run its new product in UK market place. As a result of this partnership, Weather Seal could make a global presence with the help of Honeywell and thereby giving more competition threat to its competitors.As a part of research, risk assessment questionnaire has been presented to the customers to be filled out by them in direct interaction with them. The response from customers would enable Weather Seal to better understand the customers security urgency level.The project studies helps researcher in understanding how to introduce new product by making the appropriate marking strategy and provides an opportunity to look into insight of the Weather Seal operational activities.3. Literature Review-Most break-ins are opportunistic, not planned and with statistics revealing that burglaries are on the rise day by day not only in the UK but globally, thereby, now is the time for the consumers to take next step in protecting their homes and t hus their loved ones too.Summarized important facts that evoked Weather Seal to work on the idea of introducing PowerMax+ Wireless Alarm Control Home Security System as a new business product and researcher to introduce this new product to the company are as followsHouseholds with no security measures in place are 10 times more likely to be burgled than those with such simple security measures.Results from the British Crime Survey demonstrated that having security measures in place was strongly associated with lower level of victimization.Government officials predict that the economic slow down will lead to upward pressure on levels of property crime.As property crime increases, insurers demand better security to stem losses.1.7 million burglaries were reported to police in England and Wales during 2007/2008.Home burglaries recorded by the police have risen by 4%, the largest rise in seven years for the period July-September 2008.On the basis of these facts and figures and data alr eady revealed the research has been made via internet to explore the best possible system in order to develop the desired new product for the Weather Seal. As a result of internet research, Stage-Gate System of product development has been shortlisted.STAGE-GATE THE ROADMAP FOR NEW PRODUCT DEVELOPMENT-The need for lean, rapid and profitable new product development has never been greater. Product life cycles are shorter, competition is more intense and customers are more demanding. Companies that fail to innovate face a grim future. The problem is that winning with new products is not easy. An estimated 46% of the resources that companies devote to the conception, development and launch of new products go to projects that do not succeed they fail in the marketplace or never make it to market.Leading companies have overhauled their product innovation processes, incorporating the critical success factors discovered through best practice research, in the form of a Stage-Gate new produ ct development process. According to several independent research studies (i.e. Product Development Management Association, AMR Research, Booz-Allen Hamilton, etc.) between 70-85% of leading U.S. companies now use Stage-Gate to drive new products to market.A Stage-Gate System is a conceptual and operational road map for moving a new-product project from idea to launch. Stage-Gate divides the effort into distinct stages separated by management decision gates (gatekeeping). Cross-functional teams must successfully complete a prescribed set of related cross-functional activities in each stage prior to obtaining management approval to proceed to the next stage of product development.How Does the Stage-GateProduct innovation begins with an idea and ends with the successful launch of a new product. The steps between these points can be viewed as a dynamic process. Stage-Gate divides this process into a series of activities (stages) and decision points (gates).Stages are where the action occurs. The players on the project team undertake key activities to gather information needed to advance the project to the next gate or decision point. Stages are cross-functional (there is no research and development or marketing stage) and each activity is undertaken in parallel to enhance speed to market. To manage risk, the parallel activities in a certain stage must be designed to gather vital information technical, market, financial, operations in order to drive down the technical and business risks. Each stage costs more than the preceding one, resulting in incremental commitments. As uncertainties decrease, expenditures are allowed to rise and risk is managed.In addition to the discover stage, there are five key stagesStagesThe structure of each stage is similarActivities The work the project leader and the team must undertake based upon their project plan.Integrated analysis The project leader and teams integrated analysis of the results of all of the functional activiti es, derived through cross-functional interaction.Deliverables The presentation of the results of the integrated analysis, which must be completed by the team for submission to the gate.Preceding each stage is a decision point or gate which serves as a Go/Kill and prioritization decision point. Gates are where mediocre projects are culled out and resources are allocated to the best projects. Gates deal with three quality issues quality of execution business rationale and the quality of the action plan.GatesThe structure of each gate is similarDeliverables Inputs into the gate review what the project leader and team deliver to the meeting. These are defined in advance and are the results of actions from the preceding stage. A standard menu of deliverables is specified for each gate.Criteria What the project is judged against in order to make the go/kill and prioritization decisions. These criteria are usually organized into a scorecard and include both financial and qualitative crite ria.Outputs Results of the gate review. Gates must have clearly articulated outputs including a decision (go/kill/hold/recycle) and a path forward (approved project plan, date and deliverables for the next gate agreed upon).What are the benefits of using Stage-Gate?The Stage-Gate Product Innovation system has been referred to as the single most important discovery in product innovation empowering almost 85% of all North American companies to achieve improved returns on their product development dollars and to achieve new growth.When implemented properly, Stage-Gate delivers tremendous impactAccelerates speed-to-marketIncreases likelihood of product successIntroduces discipline into an ordinarily chaotic processReduces re-work and other forms of wasteImproves focus via gates where poor projects are killedAchieves efficient and effective allocation of scarce resourcesEnsures a complete process no critical steps are omittedThe resultsA more effective, efficient, faster process that i mproves the companys (in this case Weather Seal) product innovation results.4. Cost Incurred on Facilities and Resources Utilized-Following are some of the items and their approximate costs that were required for the conduction of project work.5. Sources and Methods-In order to answer the key aspects of the project studies i.e. how to introduce new product for the company and how to prepare the marketing plan, secondary and primary research will be collected. Both types of research are essential in this project work as they offer crucial results regarding finalization of project report. Furthermore, qualitative data has been collected instead of quantitative data, this is because the available time was not enough to collect and analyze a wide range of data.Secondary Research-The secondary research consists of reanalysing data that have already been collected for some other purpose (Saunders, Lewis and Thornhill, 2003 188). In this project studies, we will be interested in informatio n about this national level company overall, the importance and impression of the company in the marketplace and among its customers prior to the launch of new product and off course the utmost important strategic marketing issues affiliated with it. One of the main books used for this is Principles of Marketing (Kotler et al, 2005). These sorts of usage create the part of theoretical frame.The information needed to conduct the project will be collected through the use of external sources of secondary data such as published books and online articles and survey reports. However, the main part of the research focuses on the introduction of new product for the company. In order to collect all the necessary information the researcher will gather internal sources of secondary research. This information includes corporate documentation such as company reports and earlier marketing plans which are available due to solid professional relationship of the researcher with the branch management . The internal sources of secondary research will be backed-up by other external sources such as published general statistics and industry statistics, which have been collected through the use of the internet. Some of the most relevant information collected from online sources regarding UK burglary, fire and child abductions incidents and statistics will be presented in Appendix. This information will be essential to collect and analyzed in order to make the company enable to assess the urgency of new home security system product among the UK citizens.Although secondary research has a number of advantages such as the fact that it is readily available, it saves money and it is not time consuming it also has some disadvantages. In order to use secondary data effectively it is important to make sure that the data is relevant to the specific issue addressed and that it has been classified in a way that is consistent with the study at hand. This consists in making sure that such things a s variables and measurements are in line with those used in the investigation. It is also important to make sure the data is accurate and that it comes from the original source and not an intermediate or third-hand report (Ghauri and Gronhaug, 2002).Primary Research-The secondary research conducted, will be further backed up, by some primary research. This is data gathered and assembled specifically for the project at hand (Zikmund, 1994 40).5.2.1 Security Risk Assessment Check Questionaire-The Weather Seal will create Security risk assessment check questionnaire and researcher will carry the assessment visits with company assessor to observe and record the individual customer needs for statistical purposes. The said questionnaire will be closed end and enable the company and researcher to approve or disapprove the installation of PowerMax+ Wireless Alarm Control Home Security System at the premises. This will also enable the company to estimate the correct number of new product to be remained in stock. The Security risk assessment check questionnaire will be presented in the Appendix.Customer Survey Questionnaire-As business can only run on the basis of customers. Therefore, it is critically important for Weather Seal to explore the customer views about the company and its new product. A sample close end survey questionnaire will be presented to 50 selected customers along with Security risk assessment check questionnaire to be directly filled by the customers during our visit at their premises. The responses against the survey questionnaire would enable the company to assess the attitude of customers towards the company and its new product.5.2.3 Interviews-No specific interviews will be conducted. This is due to the already available massive customer pool of the company all around the UK. However, the researched has suggested the company to publish the comments of few prestigious customers of the company about its performance and customer support and servic es. These comments will be published in the company new product brochure for the product promotional purposes. Few customer comments will be presented in Appendix.Data Analysis and Interpretations-After conducting both the primary and secondary in depth researches, it has become possible to present the key findings and data analysis both in terms of figures and percentages.Data Analysis -Secondary Research-British Crime Figures-As a result of this type of research, the following key findings have been revealed relating to British crime figuresA home is burgled in UK every 20 seconds.