Paris Miki :: Business Marketing

Capitalization5.91075 yen (as of border 2001)Sales79.36 billion yen (term ended March 2001)Employees4,639 (as of March 2001) abridgment of OperationsA specialized eyewear chain handling mainly supply and related products. Outlets in Japan and overseas include suburban retailers, populate shops, and built-in shops.StrengthsTechnologic every last(predicate)y advanced1 in Japan and 3 globallyExtremely well known in Japan for its all retails that pursue of individual customer satisfaction and needs, from beginning to endWeb-mimir wait on that allows customers to seek out their ideal eyewear via the net profit, and then actually try the supply on at the ne atomic number 18st shopIndustry leader in innovationWeaknessesMaintenance issues for their eyewear systemTurnover as a outgrowth of technologyCustomization takes longerOpportunitiesExpand to the US and elsewhereInternet customers globallyIncreasing senior population in JapanThe increase in computer/video usage leading to bad visi onThreatsLasik processHigher priced eyewearDesigner eyewear not available through themCompetitorsParis Miki sells to everyone that skunk access the web or go into a store. Paris Miki places expectant emphasis on the concept of brick & click. Brick refers to real outlets, small-arm click refers to a computer mouse that is, Internet operations. The emphasis is on how to establish a link between real shops and e-commerce---in other words, between the real globe and the network world. In the not-too-distant future, we may very well see the solar day when customers can receive exactly the same services at Internet shops as they do at actual retail outlets.The degree of ambition can be seen through their suppliers. Paris Miki developed its own in-house applications, while NIC and the NEC Group was responsible for the development and modification of driver modules for the diverse peripheral devices, thus completing the construction of a Linux system with connections to wide varied peripherals. These suppliers could be lured away to competitors if the price is right. This can create problems with buyers as well due to the fact that it could take longer to receive your provide due to the customization in their lenses. New entrants into the internet sales force are continually sprouting up because of the allure of not having to have the disk overhead of a storefront. This could raise the competition that could possibly do things cheaper and more efficiently.